These tools will help any brand light a fire under their Instagram branding efforts

When it comes to marketing, efficiency is king. Fresh content attracts the most consumers, but if the process of making that content is overly time consuming (or is preventing your brand from expanding its audience), then it may be more of a hindrance than a help.

Social media has been threaded through all aspects of our lives. People and businesses alike are active on social platforms as a way of connecting with others and marketing themselves to the world. Because there is such a heavy existing integration of social media, businesses often find their most responsive consumers online. Instagram, one of the fastest growing online platforms, is currently prime territory for snagging an eager audience.

However, with so many brands catching on to the opportunity of online marketing, businesses now have to implement new strategies to stay ahead. Here are 10 tools businesses can use to maximize their brand awareness on Instagram.

SocialDrift

SocialDrift is designed to supercharge Instagram follower growth thanks to the help of machine-learning algorithms. It uses a bot called Securebot to automatically engage with potential Instagram followers through likes, comments, and follows.

Also Read: Bitcoin is tanking because it will never replace cold hard cash

To get started, marketers just need to provide the bot with information about the target audience. This information can include location, hashtags used, or account type. The platform will even show users how many new followers were generated as a result of SocialDrift, making it simple to prove ROI.

Owlmetrics

One of the most sophisticated Instagram analytics services on the market is Owlmetrics. The platform provides social media marketers with access to tools that make it easy to improve follower engagement, hashtag activity, post reach and follower growth.

Using algorithms that analyze historical post performance, Owlmetrics can also determine the best times to share content on Instagram, making it more likely that every post will perform optimally. Owlmetrics also measures how content posted on Instagram Stories performs, helping users to get the most out of Instagram’s latest product.

ScheduGram

With ScheduGram, scheduling Instagram posts has never been easier. The application allows businesses interested in automated their posting process to allocate certain times for specific posts to be made to their Instagram accounts.

By taking care of the posting process, ScheduGram gives brands more time to study their influence and create fresh content.

Ink361

Comments and likes are the basic measures of success on Instagram, but what about the impact of each post on a user’s follower base or the effect of posting at certain times?

Ink361 has the answers to these questions and more in the form of detailed statistics and charts that allow businesses to identify their strengths and weaknesses. Ink361 allows marketing teams to adapt their advertising strategies in real time.

Sprout Social

Businesses that want detailed information about the impact of each post are out of luck with vanilla Instagram. Likes, comments and followers are about as in-depth as native Instagram statistics go.

That’s where Sprout Social comes in. The app offers a number of extra features, including specific data and prescheduled posting. Sprout Social makes Instagram an even more powerful tool for businesses.

Yotpo

On Instagram, consumers can easily interact with businesses by posting pictures relevant to their products or brand. However, businesses cannot easily use these pictures, even though it’s essentially free marketing.

Yotpo’s Social Curation solves this problem by gathering relevant content and helping businesses reach out to consumers who are posting pictures of their content. In addition, the Shop Now feature directs users to associated content straight from their Instagram feed.

Repost

Businesses may often see their products or brand posted on their followers’ Instagram accounts, but are unable to capitalise on this ripe-for-the-picking advertising because of posting restrictions. The Repost app solves this issue by allowing businesses to repost content while giving full and clear credit to the original poster.

Repost allows businesses to pull their content from all sources fairly and efficiently.

InstaPort

Posting to Instagram can result in a massive amount of photos and videos for the marketing teams involved. While it’s not a huge problem to back up all this content, it can still be pain to sift through so many posts.

InstaPort offers a simple solution to this problem by allowing users to access and save their Instagram content to any of their local hard drives from any computer. Businesses using InstaPort can easily back up and revisit old posts when the time arises, instead of holding on to a ridiculous amount of content.

Simply Measured

Like other data providers, Simply Measured offers a wealth of hidden Instagram analytics that may not be immediately obvious to businesses. The app allows brands to dynamically assess the impact of each of their posts and decisions, so they can change their marketing strategies to cut out choices that negatively impacted their social media performance.

Also Read: [e27 Tea Talk]: How to be a successful startup community builder

Simply Measured helps businesses optimise their use of Instagram.

Later

Posting to Instagram throughout the day may be simple, but it also eats up precious time that you could spend on other endeavors. Later allows businesses to automate the process of posting by selecting times for specific images and videos to uploaded to Instagram.

The app also offers helpful data analytics so users can optimize their Instagram marketing strategy.

—
Copyright: prykhodov / 123RF Stock Photo

The post 10 Instagram tools to supercharge your brand awareness appeared first on e27.