Everyday impressions matter

  1. To be aware that having a brand is a critical step in a startup’s journey
  2. To understand that branding is all about creating the right associations for your product/service/people/company
  3. To recognize that everyday impressions matter
  4. To identify the touch points that can make or break a brand
  5. To know that for a startup the founder is the brand ambassador
  6. To always factor in that startups, like any other organisations, are long shadows of the founding team
  7. To put together a list of elements that will flag the brand – colours, words, tone of communication, common images and for that matter the people who are identified with the brand
  8. To fathom the stakeholders’ mind as one that is always in search of solutions and not just your ideas
  9. To discover the common elements and ensure they are deployed across the mediums of communication
  10. To know that building a brand is a conscious decision and it does not happen by chance
  11. To create a relevant association is also about having an understanding of how it can add to the overall brand memory
  12. To hire individuals who value the role of branding and know what it can deliver when done right
  13. To recognize that branding and brand creation is nor merely an act but a culture in which success thrives
  14. To believe that branding is a combination of word, picture, context and need – all packaged consistently to provide a solution and remove confusion for the customer
  15. To know that branding for a product or service works very differently than a company
  16. To ignore the naysayers who say that branding is an expense. It is actually an investment that will keep delivering
  17. To know there is no divine or auspicious moment to start the branding process. It is now, not tomorrow.

Also read: 3 branding mistakes that will doom your startup

Here’s wishing you all that 2018 brings you the best of tidings.

—-

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

Featured Image: 123RF

The post 17 branding resolutions for 2018 appeared first on e27.