The e-commerce trends change based on the way we shop, buy, and how we respond to products that are being marketed by businesses
In over last decade, a lot of new e-commerce trends have emerged to have a major influence on e-tailing businesses and their models of operation.
That’s why most of the business owner reach E-commerce development company to build their E-commerce site. With the biggest of global e-tailers such as Amazon have been adopting and reaping the rewards of these trends, we would like to sum up a few of these trends that will gain importance in 2019:
Speedy shipping and efficient delivery logistics
With Amazon offering one-hour delivery service with its ‘Amazon Now’ and the plans to expand the services further in the coming few years, the focus has been on drastically decreasing the time between the click and delivery.
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The key competitive advantage the e-commerce businesses have been striving for. Leveraging the emerging technologies, including the driverless freight, the logistical improvements are set to take place this year.
AI and machine learning integration
The e-commerce businesses are bringing about the intelligent algorithm to deal with the key challenges to segment the customers and identify the patterns effectively based on their browsing history for enabling personalisation and automation.
Such intelligent strategies have resulted in visible sales conversions and gains and are therefore going to be widely adopted with the integration of AI and machine learning
Augmented Reality inches closer to the mainstream market
With major brands such as Apple and Google introducing tools to enable product visualisation with the help of augmented reality, this trend is highly likely to catch on in 2019 with the use of AR/VR enabled sensible devices
Mobile checkout and IoT growth
Mobile payment is witnessing dramatic innovations enabling the people who shop frequently and more conveniently.
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With many different mobile payment platforms available today the mobile payment market has been growing and with Apple Pay, Google Pay, Cryptocurrency, Bitcoin.and the proprietary offerings from banks such as Chase and Softbank, the new trend in 2019 is set to move us further away from cash and closer to mobile payment systems.
The growing popularity of ROPO
In line with the growing shopping habit of a typical consumer, that of ‘Research Online, Purchase Offline’ (ROPO), which is driven mainly by the thrifty and bargain-seeking consumers, 2019 is going to be a year of the e-commerce options and business models that more enable and support the ROPO trend.
The world of e-commerce around us is ever-changing and can solely grow more considerably in 2019. All the latest technologies have been enabling these emerging trends to evolve and get adapted at a wider level with ease.
As an e-commerce business owner, you need to identify and embrace the trends that best suit your specific business needs and goals, enabling you to provide consumers with the best value possible.
The key is to understand that the better the user experience you offer, the better will be your sales.
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Image Credit: rupixen
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