Glorieta, New Mexico. An antique Spanish suit of armour. Some advisers tell founders, “Don’t worry about defensibility. Focus on doing something to delight customers and do it better.” That’s okay. But, if I have a choice, I’d rather start a business where I know if it works, it will be defensible… that I can really protect it from competition. The best way to get true defensibility in the digital world seems to be… Read More