As WeChat matures as a customer acquisition platform, it’s time to look at smaller, but dynamic, alternatives for growth hacking
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Tantan, a Tinder-like mobile dating app in China, raised a 32 million USD series C funding in May last year. Tantan has not applied monetization plans to its app and said it will keep trying to attract daily active users before they launch a paid version.
MiTalk, the mobile messaging app by Xiaomi, ranked 8th. It first launched in November 2010, earlier than WeChat. The chatting app allows users to buy Xiaomi products without leaving the app.
Dingtalk, an office communication app launched by Alibaba in 2014, ranked 9th, quickly catching the people’s needs for dedicated office communication app, as We Chat users were feeling the pain of not being able to separate their personal life from their professional life. WeChat, for that reason, rolled out enterprise version for WeChat in April last year.
Zhihu is a platform for Q&A service and a freshly born unicorn. The knowledge sharing company announced the completion of 100 million USD series D this month. Zhihu started its live function Zhihu Live, giving the revenue source to the KOLs in its app. People should pay a certain amount of fee to join one-on-one sessions with a topic expert.
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Interestingly Blued, a gay social networking app ranked the 13th. The app quickly responded to live streaming trend, adding live streaming function to its app. In June 2016, the company raised hundreds of million of RMB in series C round and C+ round.
Douban, a popular social platform for topics around culture, books, and films fell out of the top 15.
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