Startups are constantly evolving and a crucial part of the process is forging new paths. But how do people come up with good ideas?

There are all sorts of strategies for ideation within a company. ‘Design Thinking‘ has become popular recently and company excursions are a go-to strategy for breaking the mold.

While Uber has been in hot-water recently,  in early-2016 it undertook one of the largest rebrands in recent Silicon Valley memory and it was largely successful. The inside story of the rebrand is a fascinating case study of how a successful startup creates drastic changes without ruining the entire product.

Also Read: Meet design thinking: An approach to problem solving that can increase the probability of breakthrough in innovation

So, e27 reader, what are your strategies for ideation? How do you consistently brainstorm without disrupting the company? What are some strategies worth sharing with the community?

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