Read these five books to level up your marketing skills

Delving into a good book is no less than a bittersweet symphony, after which you may be flooded with a plethora of different questions.2018 marks the beginning of a year wherein the marketing world many different trends and great written advice, exercises and experiments shared by prominent marketing gurus can help provide long-term help to today’s marketing professionals. Our favourite recommendations are these top five.

1.Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit” by Joe Pulizzi and Robert Rose.

Description: Pulizzi and Rose are two very influential marketing professionals and have a powerful voice concerning content marketing and management. The authors of this book have already surpassed huge success in 2011, through their book ‘managing content marketing’.  In this book, however, they suggest that marketing is a cost-driven concept, and all costs involved need be allocated productively. Where restructuring is required, it should perhaps be done, by applying some press, PR and media activities; even monetization trends.

2.”Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You” by John Hall

Description: Hall, in his book determines that what information we feed our conscious mind ultimately affects our opinions, decisions, and judgments – from the strategic to the regular ones. The writer explains in his book that a business should have their presence and position itself in the market in such a way that the message is hammered on the audience’s mind (doesn’t matter which channels are used).

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Later, the book highlights how customers have changed, and what marketing organizations can do to develop trust, transparency, amiability and consistently to maintain the ‘top of mind’ factor.

3.”Powering Content: Building a Nonstop Content Marketing Machine” by Laura Busche

Description:  With the passage of time, content marketing and its importance are getting more and more understood by business professionals. How to strategically align the content strategy with the rest of the marketing & sales strategy is still amiss.  Busche is a reputable expert in developing and managing compelling content. The book, therefore, offers a range of various exercises to assist in building a suitable marketing structure reliably.

4.”The Practice of Management” by Peter Drucker

Description: A classic – a definite read, especially for marketing or sales. The teaching and instructions Drucker wrote 60 years ago are still relevant for today’s marketing frameworks.

5.”The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life” by Oliver Luckett and Michael J. Casey

Description: The book draws from the depth of Information Technology backgrounds, and provides a scientific look at the social media world by the authors. They compare social media networking similar to biological living. There’s a whole chapter in the book referring to Memes, which is very indifferent of the writer to prescribe. Overall, the books take the readers into a whole different world, in trying to make them understand the connection of nature with social media and how to formulate marketing plans more intellectually.

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Alan Hudson is a Content Marketing Strategist at ExportHub. He has been telling stories about brands and marketing for 5 years and is always experimenting and researching for his next article, infographic or video that spurs his interest.

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