Create your social community now with specific marketing goals: attracting visitors, converting leads and building customer loyalty

Nowadays, having a presence on social networks becomes a strategic necessity to develop the visibility of a company or a brand. 88% of consumers feel better informed about the news of a brand they follow on social networks. Whether on Facebook, Twitter, YouTube, Snapchat, Vimeo, Instagram or others, users are massively present. With more than 2 billion active users, it’s out of the question to limit yourself to your website to communicate with your target audiences.

Create your social community now with specific marketing goals: attracting visitors, converting leads and building customer loyalty. This is our advice for orchestrating a successful social media strategy.

SMO (Social Media Optimization) in a nutshell

If SEO remains one of the top concerns of marketers, then SMO is no less important to develop the reputation and image of a company or a brand. This is a concept that encompasses the techniques involved in optimizing the visibility and engagement of your brand through social networks. This is done through the creation and dissemination of hig value-added content on these platforms.

1. Set SMART goals

Having specific marketing goals is also essential to ensure the effectiveness and success of your strategy. By identifying your priorities in advance, you will not have a hard time selecting the right social media for your company’s overall strategy . Thus, it will be easier to develop a qualified audience and federate a community around your brand.

What you want to do can be a combination of the following: Generate qualified leads, develop a brand image, or promote your content. When you set your goals related to your SMO, always aim that they obey the rule of SMART goals.

Specific: Understandable and accurate
Measurable: Use a metric to evaluate the results. Examples: Our goal is to generate 500 new visits per day.
Achievable: Place the challenge at the right level to be achievable while taking into account the motivation of employees.
Realistic: You must take into account their feasibility in relation to external contexts and constraints.
Temporal: Set a deadline to reach your goals.

Following this principle, your SMART Social Media goal can look like this: “Increase the number of subscribers of my pro Facebook page by 50% within 4 months.”

2. Choose the right Social Media

To deploy an SMO strategy , you must also do a social media audit to determine which platforms are appropriate for your marketing goals and targets. Facebook, Twitter, Vimeo, Flickr, Youtube, Snapchat … Select what’s best for your business.

Also read: 5 social media trends we’ll be talking about in 2018

At the moment, Facebook is the leader of social networks knowing that 79% of Internet users connect to it. Which means that, whatever your business, your presence on Facebook will give you new leads to reach interesting targets. This does not mean ignoring the smaller networks behind Facebook, YouTube or Twitter. Know that you must choose the right network, not according to its size, but according to the concentration of your targets.

So, if you want to implement on other popular networks like, Snapchat, Tumblr, Google+, Pinterest, Vimeo … aim that they are adapted to your personae. Ask yourself this question: On which network do my target audiences spend more time? To be specific about your audit, use social media monitoring and analysis tools like Mention, Hootsuite, SproutSocial, Agora, Pulse …

2. Are you building an Audience?

If you’re on social media, your marketing goals are certainly to increase traffic to your site, get new leads and increase sales. Before that, be aware that an SMO strategy can not start without an engaged audience. So you must first create your fan community, expand and nurture it over time. Your goal is to be able to directly reach targets that may be receptive to your messages and content.

What are your targets on social networks and what are the contents that interest them? It all starts with the creation of content tailored to your buyers personas . So think about segmenting your targets by prioritizing qualified leads for your offer. For that, you can categorize them according to their behavior and their specific interest (priorities, motivations, passions, frequency of connection …).

The idea is to be able to offer personalized content to users in order to increase the commitment and conversion rate. To build an even larger pool of targeted contacts, maximize sharing on social networks by always keeping in mind the network highly acclaimed by your audience.

3. Position yourself as an Expert

To effectively promote your content on social networks, think like a pro. The idea is to make sure that your content is read by the greatest number. For this, you must be proactive about sharing to increase their visibility and also that of your site. Do not mess with your visitors with only promotional offers. Above all, focus on quality content and varied animations that inspire commitment.

Also read: How to become an intelligence influencer

4. Relay the contents of your blog

To increase the chances of sharing, you must also relay the contents of your blog on all of your social media accounts. This makes it possible to multiply the points of contact with the target audiences. Your content must first and foremost be neat, engaging, useful, and relevant. Aim for their formats to match the network used. To be even more effective, share your content with influencer fans who can share them in turn. You can use Buzzsumo to identify the prescribing contacts according to your theme.

5. Curate content

Doing social media marketing is not just about sharing the content you have created. Sharing content from outside sources is also an essential part of easily reaching your social media marketing goals. The idea is to relay an external information, buzz, image or video with your blog and social pages to engage visitors and generate traffic to your pages and your site. You can at any time share the contents of other professionals and interact (like, share, tweet, opinion …) on their pages according to trends.

Most marketing professionals currently use curation tools such as scoop.it, Pinterest, Storify and Paper.li to efficiently manage and execute content sharing on their pages.

Clearly, deploying an SMO strategy with a committed audience will enable you to easily achieve your Social Media marketing goals. When the time comes for you to to launch your offer, it will be easy for you to target qualified leads because you already have a fan community that now knows your brand.

—-

Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.

The post Achieve your social media marketing goals with these 4 strategies appeared first on e27.