The round was led by Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners, and Pitango Growth

 

Mobile attribution and marketing data analytics company AppsFlyer today announced that it has raised an additional US$56 million in Series C financing, bringing its total funding to US$84 million.

The round was led by Qumra Capital, Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth with participation from existing investors Magma Venture Partners, Pitango Venture Capital and Eight Roads Ventures.

Qumra Capital partner Boaz Dinte has also joined AppsFlyer’s board of directors while Goldman Sachs PCI joining as observers.

“We’ve always prided ourselves on being able to provide the best tools and valuable insights to our clients and this investment is a landmark in our company’s history,” said Ronen Mense, AppsFlyer VP, Asia.

“It’s great validation for the value we continue to deliver for our amazing customers and the marketing industry as a whole around Asia. This funding round will help us continue to expand our capabilities and partnerships especially in Asia Pacific, and to continue delivering the most efficient and powerful measurement platform for marketers with both regional and global aspirations,” he added.

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Mense also stated that currently users in Asia spend more on in-app purchases than any other region, and that the company plans on building from this momentum.

“In addition, this funding will fuel our continued investments and focus in China – helping global marketers continue to penetrate that market with our measurement tools and key partnerships with Baidu, Tencent, and others,” he explained.

In details, according to an AppsFlyer spokesperson, the following are the company’s plan for the Asian region:

• Accelerate hiring to grow business in China and SEA
• Opening an office in Indonesia, where it has secured clients such as Tokopedia and Go-Jek
• Further enhancing the product to meet the evolving needs of marketers
• More support to help shape the overall industry

The company claimed to have grown its revenue by 500 per cent, as well as its staffs from 40 to 240 people across 12 global offices in two years. It also claimed to measure US$6 billion in mobile marketing spend annually, processes over 300 billion mobile events every month, has more than 2,000 integrated partners and supports over ten thousand marketers as clients.

Apart from being selected recently as a measurement partner by Pinterest, Tencent, Adobe, IBM, and Yahoo!, to name a few, it also serves as official measurement partner to Facebook, Google and Twitter.

 

 

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