The move appears to be the first step in what will full-scale launch in Indonesia

Binance, a global cryptocurrency exchange, announced today it has launched its Academy product in Indonesia. The move appears to be the first step towards a more significant foray into the country.

Binance is the world’s largest exchange by volume, and a launch in Indonesia would provide Binance with access to one of the world’s most important emerging markets and a country with a solid blockchain scene.

Academy is a free-to-use platform that aims to educate people about the cryptocurrency industry. The hope is that by educating the market, people will be able to participate in the crypto space from a position of strength.

Binance Academy has 726 articles on its platform and plans to launch in Indonesia with around 80 articles in Bahasa Indonesia. A quick tour of the website shows articles about Blockchain use-cases, explainers on topics like ‘coin burn’ and basic principles about security.

As part of the launch, Academy is leveraging Google’s Accelerated Mobile Pages project to drive a mobile-first product.

Also Read: Zilingo CEO Ankiti Bose on failures, challenges, handling depression and more

Not only is Indonesia a mobile-first nation, experts think that more citizens have investments in cryptocurrencies than the national stock market.

“Binance Academy’s expansion to offer Indonesian content reaffirms Binance’s strong commitment to advancing crypto education through quality, unbiased knowledge sharing that is freely accessible to all. Indonesia is a key emerging market globally with more than 260M people,”said Ted Lin, Binance Head of Growth.

“The potential for cryptocurrency adoption and appetite for blockchain related knowledge is burgeoning, with the number cryptocurrency holders estimated to be rivaling that of stock holders locally. Binance remains committed to driving crypto adoption, accessibility, and financial inclusivity for everyone around the world,” he added.

Binance was also in the news yesterday for the launch of a decentralised trading platform built atop its blockchain network. It is called DEX and it allows people to create their own individual wallets with private keys and personal nodes.

It has also been reported that Binance made US$446 million in profits in 2018, a remarkable number for a company that is only about 18 months old.

Also Read: Lalamove raises US$300M in Series D funding round to widen expansion

Binance has its official headquarters in Malta but had a significant presence in Singapore and received investment from Vertex Ventures.

—

The post Binance leverages Academy product for soft launch in Indonesia appeared first on e27.