Nudgespot lets businesses discover and connect with their customers, based on what they do or don’t do on their website or app or offline store, via e-mail, SMS and push notifications
Nudgespot, a messaging platform that was built to help businesses communicate with their customers personally, has been acquired by Boomtrain, a US-based marketing platform that uses artificial intelligence (AI) to drive relevant interactions with users at every touchpoint.
The terms of the acquisition were not disclosed.
Nudgespot will integrate into Boomtrain’s technology to deliver a good experience for businesses to communicate with customers and visitors on websites and on mobile apps, as per a statement.
“The acquisition of Nudgespot will accelerate our strategy to enable AI-powered communications between businesses and their customers,” said Nick Edwards, CEO and Founder of Boomtrain.
“This is the first productised messaging application that will be fully integrated into a marketing suite. This gives marketers the ability to incorporate multi-channel chat functionality, combined with our artificial intelligence platform, to facilitate personalised, scalable conversations with their customers,” he added.
Nudgespot has been Boomtrain’s partner for nine months and the Bangalore-headquartered company has been co-developing a product that combines its platform with the latter’s technology.
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“Nudgespot and Boomtrain are pushing the envelope when it comes to bi-directional messaging technologies,” said Raveen Sastry, Co-founder of Nudgespot. “Teaming up with Boomtrain will continue to extend our offering to more businesses in need of advanced, easy-to-use B2C messaging solutions, powered by advanced artificial intelligence.”
With the addition of Nudgespot, Boomtrain significantly expands its APAC business. Together, they will have 70 people in offices located in San Francisco and Bangalore, and will continue to expand its footprint globally.
Founded in 2012, Boomtrain is an AI-powered marketing platform that drives relevant interactions with the users of a business at every touchpoint, increasing engagement with the brand. The company is headquartered in San Francisco and is backed by Cota Capital, Crosslink Capital, Lerer Ventures, Sierra Ventures, and Streamlined Ventures.
Stated in 2014, Nudgespot is a messaging platform that was built to help businesses communicate with their customers personally. It lets businesses discover and connect with their customers — based on what they do or don’t do on their website or app or offline store — via e-mail, SMS and push notifications.
In May last year, Nudgespot had raised US$650,000 led by Kae Capital, with participation from Anoop Goyal, Mike Shah and VA Sastry.
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