The unbrandening

As more consumers suffer from decision and advertising fatigue, companies are...


Social ad company Smartly.io sells a majority stake to Providence Equity Partners

Smartly.io, a company helping advertisers automate their campaigns across...


Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

In a world where ad rates are declining for traditional broadcast media, the...


Brand power vs. product power

Most tech companies — particularly B2B companies — either...


Conductor execs buy their company back from WeWork

It’s been less than two years since WeWork announced the acquisition of...


Clideo promises an easy way to make shoppable videos

Clideo says it can help marketers reach consumers in a smarter way, by making...


Unsplash is building an ad business around branded stock photos

Unsplash has built up a library of 1 million stock photographs, all available to...


Soci raises $12M to help big brands manage local marketing

According to CEO Afif Khoury, we’re in the middle of “the third wave...


Uberflip acquires SnapApp for smarter content targeting

Uberflip is acquiring SnapApp, bringing together two startups that promise help...


Keywee introduces a new Loyalty Score to help publishers reach the most valuable readers

I don’t want to hurt your feelings, but here’s the truth: Not all...