Will ‘New Retail’ help D2C brands succeed offline?

Retail as a service is great for brands to test ideas. But are they going to...


Retail-as-a-service provider Leap raises $3M and launches first store

The past decade in retail has been the golden age of direct-to-consumer (D2C)...


Google partners with tech retailer b8ta to let people demo smart home products

Try before you buy is the new name of the game. With items costing upwards of...


b8ta raises $19 million Series B led by Macy’s

b8ta, the retail-as-a-service startup, has closed a $19 million Series B round...


Macy’s acquires minority stake in tech retailer b8ta

Macy’s has partnered with b8ta, the retail-as-a-service startup that...