September 11, 2019
The 8 benefits of brand building for startups
You can change the perception of customers about your start-up by investing in...
July 27, 2019
The A,B, and C of startup branding
Get the basics right with the A, B and C of startup branding You finally...
August 6, 2018
4 easy steps to bootstrapping your startup brand
Your brand is the single most important investment you can make in your business...
May 16, 2018
4 lessons in building a community around your brand
A community can be a valuable asset for your brand, thus you need to think...
April 27, 2018
Why the traditional story arc is obsolete for brands
In this era of hyper-connectivity and intense social scrutiny, many brands are...
March 12, 2018
5 personal branding mistakes startup founders should avoid
Done right, a founder’s personal brand can act as an asset to their...
December 22, 2017
17 branding resolutions for 2018
Everyday impressions matter To be aware that having a brand is a critical step...
August 23, 2017
Startups should believe in the power of branding
Good branding is more than just your logo While I was attending innovfest...
July 27, 2017
I have a question for startup founders – Are you a brand?
Startup founders and CEOs need branding that can extend to their company or...
January 24, 2017
Branding basics: 3 design essentials to help kick off your business
Because first impressions last When you’re first starting out in business,...