The 8 benefits of brand building for startups

You can change the perception of customers about your start-up by investing in...


The A,B, and C of startup branding

Get the basics right with the A, B and C of startup branding   You finally...


4 easy steps to bootstrapping your startup brand

Your brand is the single most important investment you can make in your business...


4 lessons in building a community around your brand

A community can be a valuable asset for your brand, thus you need to think...


Why the traditional story arc is obsolete for brands

In this era of hyper-connectivity and intense social scrutiny, many brands are...


5 personal branding mistakes startup founders should avoid

Done right, a founder’s personal brand can act as an asset to their...


17 branding resolutions for 2018

Everyday impressions matter To be aware that having a brand is a critical step...


Startups should believe in the power of branding

Good branding is more than just your logo While I was attending innovfest...


I have a question for startup founders – Are you a brand?

Startup founders and CEOs need branding that can extend to their company or...


Branding basics: 3 design essentials to help kick off your business

Because first impressions last When you’re first starting out in business,...