7 ways to create content that your audience craves

Create content that is meaningful and engaging You’re not alone in the...


Branding is fundamental to digital marketing, and here are 7 rules to live by

In this day and age of digital, we should not forget the basic rules of branding...


How to be the (best) face for your brand

It is important for brands to be represented by the right face In an ideal...


e27 discussions, How can I make my brand cool?

Are there any tactical steps to move into the cool crowd?   Not every brand...


In a crowded ecosystem, building a brand that stands out requires a more human approach

Building, maintaining, and growing your brand is tricky. Here are tips from...


Who is afraid of $5 branding? What is the future of the creative industry in the age of automation?

It’s not hard to see the appeal: automated branding takes minutes rather...


Rebuilding your reputation when you’ve been attacked online

If you have an angry customer continuing to leave negative reviews, try to make...


How to continue to build your brand long after your first pitch

Founders have a responsibility to consistently live and develop their brand...


How do you build brand loyalty among your customers? Here are some branding tips to ensure the best impact

Brand is defined as the emotional response to a product or service, something in...


Choose the right images; A strong visual is the cornerstone of a good brand, says Raydar CEO Keith Teo

In marketing, you should react short term, think long term, and marry them...