Eight Sleep CEO says his startup is more than a mattress company

Matteo Franceschetti, CEO of Eight Sleep, would prefer that you don’t call...


IPO pricing for One Medical and Casper will set the tone for 2020’s unicorn debuts

Hello and welcome back to our regular morning look at private companies, public...


Casper files to go public, shows you can lose money selling mattresses

E-commerce phenom and D2C bright light Casper has filed to go public. The New...


Southern California athletic brand, Vuori, raises $45 million from Norwest Venture Partners

The four-year-old, Southern California athletic brand Vuori has picked up a $45...


What we can learn from DTC success with TV ads

Kevin Krim and Sebastian Chiu Contributor Share on Twitter Kevin Krim is EDO's...


Mattress startup Casper valued at $1.1B with new funding

The direct-to-consumer mattress business has raised $100 million from Target,...


Uppercase raises $3.5M to help e-tailers open brick-and-mortar stores

Uppercase is launching out of stealth with $3.5 million in VC funding to help...


Mattress startup Purple launches in 13 Mattress Firm store locations

 A number of bed-in-a-box startups have taken different approaches to...


Baby food delivery service Yumi launches with $4.1 million in seed funding

 Yumi, the Los Angeles-based baby food delivery service co-created by...


Target just gave Casper $75 million

 Target has reportedly rolled $75 million into Casper, the...