Is your event strategy paying off? How to calculate your event ROI

Events have increasingly become an important channel in the marketing mix,...


Free is not always the best option, and here’s an experiment in setting value

Some products or services get more demand when you charge a fee For the last...


Thailand event startup Event Pop raises Series A from duo of corporate venture arms

Event Pop is an end-to-end product that allows people to manage their events...


Here are three ways China’s event management platforms are different from the US

31Huiyi and Huodongxing are the top-of-mind when it comes to event management...