Using social media to grow your startup: What companies can do to avoid disappointment

Social networks are one of the most effective tools to promote and attract...


YouAdMe: Flipping the advertising industry on its head with the power of connection and creativity

Giving businesses the power to market their products and services using creative...


What makes Singapore the marketing hub of Southeast Asia

With media agencies representing the world’s biggest brands, to ad tech...


How effective PR can be a game changer for tech startups in 2020?

Bill Gates famously said that “If I was down to my last dollar, I’d...


How will AI help marketing strategies in 2020

Marketing is as fundamental to a business as its product or services. We might...


How startups close their first big sales

Your chances of closing your first big sale are going to be directly related to...


Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

In a world where ad rates are declining for traditional broadcast media, the...


Brand power vs. product power

Most tech companies — particularly B2B companies — either...


How startups should approach public relations

When deciding whether to hire in-house public relations or engage an agency,...


Helping banks refine sales pitches and customer service, Minneapolis-based Total Expert raises $52 million

It’s no secret that the art of customer service in the modern era is...