At-home blood testing startup Baze rakes in $6 million from Nature’s Way

By now, the venture world is wary of blood testing startups offering health data...


Kencko chugs down $3.4M to help you get more fruit and vegetables in your diet

Kencko, a company that wants to help people eat more fruit and vegetables in...


Nutrigene wants to personalize your vitamins using your genetic code

Vitamins are proving to be a lucrative industry in the United States. Just last...


This company will tell you which vitamins and supplements to take based on your DNA

 Nutrigene believes your genes may hold the secret to what you might be...


Study: Seasons have little effect on dieting app reporting but the day of week does

 If you’ve gotten three apps and a Fitbit so you can get skinnier...


FitGenie is applying AI to automate nutrition planning

 It may well turn out, as technologists are already suspecting,...


Imagene Labs to enter Indonesia, offering wellness and beauty solutions based on your DNA

By using DNA testing, Imagene Labs is able to determine the right nutrition,...


Care/of takes on the vitamin industry with customized nutrition packs

 There’s no end to the bottles, packs, and pills of various...