SecondNature raises $16.4M for ‘healthy home’ subscription products like air and water filters

After a confusing trip to the store to purchase an air filter back in 2012, two...


First mover advantage: Does it matter in startup fundraising?

We know the world of startup funding is competitive. I’ve analyzed how...


Patreon buys Memberful but keeps it indie as patronage consolidates

Patreon is forming a patronage empire. Today it acquired white-labeled...


ClassPass introduces credits

 ClassPass is not accustomed to sitting idle. The startup, a subscription...


5 reasons why subscription models can be a double-edged sword for e-commerce retail

What makes subscription popular is exactly what makes it vulnerable In the past,...


MoviePass drops pricing to under $7 per month, if you opt for the annual plan

 MoviePass, the subscription service that lets consumers pay a monthly fee...


The Farmer’s Dog, a customized pet food subscription service, scoops up $8.1 million

 The Farmer’s Dog wants to fill the bowls of canines everywhere with...