There is no doubt that effective and engaging UI design can make a significant contribution toward your conversion rates. As more and more people are using digital media to seek out any information about products or services, it becomes essential for the businessmen to create strong & eye-catching UI designs.

No matter if you are running a website or a web app, visitors will make a judgment of your work on the basis of their comfort level in finding any information they are looking for. 

What are these common UI design mistakes?

UI and UX are two crucial parts of any website design that affect your conversion rate. Today every online business wants to provide a wonderful and memorable experience to their visitors so that they could attract more & more clients and convert them into potential leads. Well, the basic requirement for effective UI design is to maintain simplicity and to make sure that your UI is engaging, easy to use and navigate.

Read a few UI mistakes many developers make unknowingly and lose the lead generation & high conversion rate opportunity. Let’s give a shot:

1. Not Responsive to Other Devices

 Today if we want to search for any information or product, we just take out our smartphone and Google.

There is more usage of smartphones in comparison to PCs and if your website is not accessible to these other devices other than PCs, you are making a big mistake. If the consumers are not able to enjoy the finest features of your website on your phone, you may lose a huge base of lead generation.

2. No faster page speed

In this mistake, it does not matter whether the visitor is using really good tech, if they are finding difficulties with the slow page loading speed, they will definitely leave the site. It has been shown by many data that 40 per cent of the people leave the website that loads slow.

Also Read: 7 core digital product design principles for start-ups

So, you must ensure that your site loads faster under two or three seconds.

3. Too much information on the home page

Visitors come to your site to find any required information but when they land on a busy home page full of animations, content, images or videos and continuously popping-up the interactive elements or advertisements, they find it annoying and leave the website. It becomes difficult for them to click on their desired button, so do not overload the home page and keep the relevant content.

4. No social validity is available

Many developers ignore to consider user-generated content, feedback from their customers and testimonials but let us tell you that they can make a huge difference to your conversion rates.

You should put them on the relevant pages as they help you in encouraging the sales and branding of the website.

5. Cluttered layout

Many developers consider their mess creativity but not visitors. So, avoid putting the cluttered layouts as they can frustrate the users. When there are too many elements on a page, users lose their focus and it adds unnecessary efforts in their journey.

They can leave your website and this is the loss of conversion.

Bottom Line

The website is the face of your company and while designing it, you should never forget the importance of having a beautiful and engaging UI design. They play an important role in successful human-computer interaction.

So, avoid these mistakes for your next project. 

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Image Credit: Alvaro Reyes

 

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