Hepmil Media Group claims to reach over 20 million users on a weekly basis

Hepmil Media Group, which operates two viral meme content (funny pictures) platforms, has raised S$1.3 million (US$960,000) in a Pre-Series A round led by unspecified angel investors.

The newly-raised financing will enable Hepmil to expand into new regional markets and develop new features to strengthen its platform and better understand its audiences better. Hepmil is helmed by CEO Karl Mak and CCO (Chief Creative Officer) Adrian Ang.

On top of the funding, Jeffrey Seah, who joined the company in August 2016 as Group Advisor, will now sit on the board as Vice Chairman. Seah was a former CEO of Starcom Mediavest Group and is now a Venture Partner at IncuVest and Quest Ventures.

“The company is at an exciting juncture, because digital content platforms are the way forward. I hope to be able to bring Adrian’s and Karl’s vision for Hepmil to fruition,” said Seah, in an official press release.

Hepmil modelled the likeness of its two content platforms, SGAG and MGAG, after 9GAG, which was founded in 2008. All platforms offer the same addictive infinite scrolling functions and user interfaces.

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The difference here is that SGAG, launched in 2012, localises content for Singaporean audiences, while MGAG, launched in 2016, localises content for Malaysian users.

The two content operators also differ in their business model. 9GAG makes the bulk of its revenue from in-app advertising as well as in-app purchases from Redhead Redemption (the name is a play on the popular Rockstar Games title), a game it developed with Indonesian game developer Touchten.

Hepmil, on the hand, works directly with brands to craft sponsored content that is distributed across all its media channels. Hepmil has worked with international brands such as FOX, McDonald’s, Airbnb, Walt Disney, Grab, Samsung, to name a few.

The press release claimed that Hepmil reaches over 20 million users on a weekly basis.

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Image Credit: Hepmil

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