Just Buy Live enables retailers to buy 24×7, avail every scheme on offer by every brand, get their order delivered to shop and communicate directly with the brand teams
Just Buy Live, an online distributor that connects shopkeepers with thousands of consumer brands in India, has raised US$100 million in Series B round of funding from Dubai-based boutique investment company Ali Cloud Investment (ACI).
The funds will largely be used for expansion into international markets that have high SME density and fragmented distribution, as well as to consolidate and grow existing Indian operations.
Just Buy Live was founded in February 2015 by Sahil Sani and Bharat Balachandran. It follows a B2R business model, wherein it provides retailers access to a large number of products across hundreds of categories from thousands of brands. Retailers can buy 24×7, avail every scheme on offer by every brand or manufacturer, get their order delivered directly to shop and communicate directly with the brand teams.
Retailers also get access to structured credit for their working capital needs from Just Pay Credit.
Just Buy Live distributes across categories and products, including FMCG, packaged food, water & beverages, lighting & electricals, mobiles & mobile accessories, consumer durables, cosmetics, watches, auto accessories & auto parts, sports goods, apparel, toys & games, software, religious articles, and industrial supplies.
Just Buy is purely brand aligned, supplying goods directly from brand to retailer wherein every product available is listed and priced by the brand.
As of last year, the firm distributed over 1,000 brands and 300,000 products.
In January last year, Just Buy Live raised US$20 million from Alpha Capital, a PE investment management firm in Mumbai.
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