There is a lot of media articles and public debate about our personal data. But do you really, actually, care?

Facebook knows us better than we do ourselves. Google understands our most niche interests and Amazon can push forward that perfect product.

We know we are supposed to care about the power of the tech giants and the use of our information to make a profit.

But do we actually care? People are not fleeing Facebook, Google is still a verb and Amazon seems primed to take over the world.

Also Read: A defense of asking strangers, “What do you do for a living?”

So, e27 community, we ask you. Do you actually care about your personal data?

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