The smart money would say they hit their sales KPIs, but did they sour their only opportunity at a first impression?

Last week, a bomb by the name of Amazon was dropped on Singapore. The e-commerce giant launched with much anticipation and enthusiasm.

However, the excitement was so strong that it overwhelmed Amazon, and for many people in the city, it became practically unusable until late Sunday.

So was the launch a rousing success? Or a total failure?

Also Read: Amazon entrance in Southeast Asia is an immense opportunity for startups that can adapt

It seems quite likely that Amazon hit its sales KPIs — and the decision to stop accepting orders rather than fail in delivery seemed to be pragmatic.

Yet, there is only one chance to make a first impression. For those who were excited to try Amazon, only to be turned away, well, they may never come back.

So, e27 community, what do you think? Was the launch a success or failure?

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