PouchNATION provides online travel and lifestyle products for domestic and international destinations

PouchNATION, a startup that digitises mass participation in events and venues, has secured a Series B investment round co-led by Traveloka and SPH Ventures. PouchNATION uses near-field communication (NFC) technology to offer its services, one of them being cashless wristbands, which was used in events like Zoukout, Beerfest Asia in Singapore, Good Vibes in Malaysia, Sensation in Thailand, and others.

“We look forward to supporting PouchNATION in leveraging the synergies with Traveloka’s key business, to provide an end-to-end solution for travel and lifestyle needs,” said Sylvia Gunawan, Vice President of Revenue & Growth, Traveloka Xperience. Traveloka is a technology company that provides online travel and lifestyle products for domestic and international destinations.

PouchNATION CEO Ilya Kravtsov also stated that the company plans to transition from being just a service provider for events and venues to an entertainment platform that “connects event-goers and attraction seekers across Asia with e-commerce giants, brands, and other players seeking to get visibility and exposure among their target customers”.

PouchNATION, which comprises of two verticals PouchEVENTS and PouchVENUES, started off as a cashless payment wristband for events in 2014.

It later evolved into a one-stop solution for event organizers, theme parks, and hospitality venues providing services ranging from ticketing/registration, to access control/security, cashless payments, brand activations, data collection/insights, and others.

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The company shared that it plans to launch PouchDIGITAL, a new vertical that will focus on providing a more scalable and low-cost solution for event organizers with low budgets but with extremely high-volume events.

“We believe PouchDIGITAL can tap into a new segment of clients that currently still use traditional methods to manage events and venues. By digitising more crowds and collecting more consumer data, we are on a mission to attract more brand sponsorships to this industry and to eventually create a totally new user acquisition channel in the region,” said PouchNATION COO David Rapaport.

PouchNATION currently has offices in Singapore, Philippines, Indonesia, Malaysia, Vietnam and Thailand.

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