Advertisers can use Indoleads as an additional traffic source as well as for affiliate marketing, where can manage publishers, analyse traffic, detect fraudulent activity, and integrate with other networks

Indoleads.com, an affiliate marketing venture started by Bfab.my co-founder and former CMO Sergey Gaydar, has secured a “6-digits US dollars’ angel investment from individuals including an angel investor in Vietnam.

The financing will be used to develop new tools and services, Gaydar told e27.

“For now, it’s 6 digits USD but I cannot share the exact amount due to the confidentiality of the agreement with investors,” he said. “That said, one of our investors is a Vietnamese. But he does not want to share personal details for now. We are looking to add more people to our investor list as we move forward.”

Started in May last year, Kuala Lumpur-based Indoleads is a cost per action (CPA) marketing platform. Advertisers can use the platform as an additional traffic source as well as for affiliate marketing, where they are able to manage publishers, analyse traffic, detect fraudulent activity, and integrate with other networks. Basically, advertisers on the platform are free to use it as a standalone solution for all their partnership needs.

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“We are adding new tools to help advertisers manage affiliate marketing efficiently with fraud and bot protection. We have integrated this with several demand-side platforms (DSPs) and also have over 3,000 websites, where advertisers can place their banners or other advertising material, and get charged by CPA,” Gaydar said while explaining the business model.

Indoleads has already bagged several major clients, including Lazada, Tokopedia, Aliexpress, Agoda, Hotels.com, Berrybenka, BliBli.com, and Blanja. Gaydar claims the startup generates over US$10 million revenues for its clients.

“We are currently working on a white-label solution. We have started the beta testing of the platform with several clients and will soon launch it for all advertisers,” Gaydar shared.

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A serial entrepreneur, Gaydar has more than 15 years experience in digital marketing & online business, and has founded/co-founded several ventures. Apart from online beauty startup Bfab.my, he has in the past built Online Sapato.ru (a fashion e-commerce acquired by Ozon.ru in 2012), Ads-media (a Russian advertising agency sold in 2015), and Lazystaff.com.

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