The startup will use the funds for top of the funnel marketing, and expansion to Delhi and Bangalore
Twigly, an Indian-based food startup, has raised US$600,000 in seed funding from Tracxn Labs/Syndicate, Hyderabad Angels, Kunal Shah (co-founder, FreeCharge), Aditya Verma, (co-founder, Makaan.com), Gaurav Bhalotia (Vice-president of Engineering, Flipkart), partners at McKinsey and other angels.
Currently operating in the Delhi-NCR region, the startup aims to scale to US$100 million in sales in the next 7-8 years. For its customers, Twigly is creating personalised user experiences based on its customers eating habits and choices. Examples include ‘Slick’, a single click ordering of Twigly’s sandwich of the day, and one-click online payment through Twigly’s apps, available for iOS and Android devices.
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Twigly helps consumers by customising its menu based on eating habits. It has invested in infrastructure and developed checks to maintain a high standard for its food in terms of taste, hygiene and delivery experience. The startup is also working on a line of higher shelf-life products for modern retail and FMCG.
“Twigly has a lot of focus on user convenience be it ordering, tracking or reaching us for feedback. Technology has made sure that each user has a great ordering experience. Our “Slick” (Single click ordering) is a great example of this. You will be see many more such features from Twigly, which will make the app a necessity, and not just another food ordering app. For the backend, our ops and tech teams work hand in hand, we are solving daily operational problem with tech, to make an effective and error-free system as it scales,” said co-founder Naresh Kachhi in a press statement.
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Founded by Sonal Minhas, Rohan Dayal and Naresh Kacchi, Twigly currently has a user base of 6,000 customers, with an average order of 5-6 times a month per user. The app has a 4.9 rating on Google Play Store, was rated 4.6 on Zomato, and was included in the Top 10 apps Made in India.
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