Zarget enables marketers to take informed decisions based on the insights gained through A/B testing, heatmaps, session recording, and polls & feedback

Freshworks, a SaaS customer support company, today announced the acquisition of Zarget, a startup that provides marketers and designers with a suite of conversion rate optimisation (CRO) tools to help them understand how users interact with their websites.

This is Freshworks’s (formerly Freshdesk) ninth acquisition in the last two years and this will help the company focus on building marketing solutions for businesses of all sizes. Freshworks will further develop Zarget’s marketing suite and provide the team with expertise, technology and operations, as well as access to over 120,000 customers.

Girish Mathrubootham, CEO and Founder of Freshworks, said: “A growing number of our customers have been asking us to help them in their marketing initiatives. Today, our software powers customer engagement across every aspect of the customer journey, from customer acquisition to customer support. ”

In Photos: Freshdesk ’s (now Freshworks) office in Chennai

“We built Zarget to help marketers make informed decisions on their online properties without the need for deep technical resources or large budgets. Together with Freshworks, we expect to accelerate the digital marketing evolution and help our customers further transform the way they market with combined expertise and solutions,” said Arvind Parthiban, CEO and Co-founder of Zarget.

Zarget was founded in 2015 by Parthiban, Naveen Venkat and Santosh Kumar. Its CRO tools help businesses increase orders, customer interactions and signups on their website by providing user metrics and data driven insights. Marketers can take informed decisions based on the insights gained through A/B testing, heatmaps, session recording, and polls & feedback.

The startup was started with an angel investment from Freshworks’s Mathrubootham and some of the early Freshdesk employees who were friends of the Zarget founders. Over the next two years, Zarget went on to raise US$7.5 million in two rounds of funding from Accel Partners, Matrix Partners India and Sequoia Capital India. As part of the deal, the angel investors received only their initial investments back without any additional financial returns to avoid any conflict of interest.

Founded in October 2010, Freshworks has its HQ in San Bruno, California and global offices in India, the UK, Australia and Germany. The company’s products are used by over 100,000 customers around the world, including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba and Cisco.

Last November, Freshworks raised a massive US$55 million funding in a Series F round led by Sequoia Capital India with the return of existing investor Accel Partners. Previously, it nabbed US$50 million in its Series E round of financing, led by existing investor Tiger Global Management. Its other investors CapitalG and Google Capital.

Recently, Freshworks acquired, Joe Hukum, Pipemonk, a data integration platform that allows companies to synchronise and move data amongst multiple cloud apps quickly and easily. In the past, it has acquired six companies, including Airwoot, Framebench, Konotor, Chatimity, and 1CLICK.

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