Glee Trees team
Singapore-based Robotic Process Automation startup, Glee Trees, has closed an undisclosed sum in investment from 500 Startups.
RPA is a relatively new category of software that allows the automation of repetitive processes by mimicking the same actions that a human performs on a computer, rather than relying on complicated and rigid APIs.
Glee Trees plans to use part of the new fund to enhance capabilities such as a document-extraction feature that can read documents in multiple Asian languages, including Chinese and Indonesian. It will also intensify its reach primarily in China and expand into Vietnam and Indonesia.
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Founded in July 2016, Glee Trees focuses on developing cognitive automation solutions that are used in industries such as banking, insurance, shipping, logistics, government, manufacturing, and services.
Glee Trees’s core product, Gleematic, started as an RPA solution. After realising that RPA had limitations as it could only automate tasks with strictly defined rules and structured digital data, Gleematic incorporated Artificial Intelligence (AI) functionality to make automation more cognitive.
Gleematic now allows RPA to use AI technologies such as image recognition, pattern processing, natural language processing, and contextual analyses so that it can process information more intuitively. Thus, it can work with semi-structured and unstructured data that comes from paper documents, rather than solely from digital applications.
The company has customers in Singapore, China, Malaysia, Vietnam, and Indonesia.
“Our unique focus is on creating Asian-language AI and automation that is accessible to all users, even if they don’t have strong technical skills,” said Christopher Lim, Founder and CEO of Glee Trees.
Binh Tran, Partner at 500 Startups, said: “Glee Trees is well-positioned to ride on the wave of digital transformation as Asian companies look to automation for improving efficiency and need tools to bridge legacy systems with modern cloud-based systems. Besides, Glee Trees is specifically built for Asia, providing localised solutions in multiple Asian languages for Natural Language Processing and Data Extraction.”
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