GoPlay arrives offering collaborations with top local filmmakers as the production house and streaming platform for new exclusive content under GoPlay Originals

On-demand services platform gojek leading has announced the launch of GoPlay, an on-demand video streaming service for Indonesian consumers.

GoPlay targets mainly smartphone users across Indonesia to have access to hundreds of films and television shows exclusive to the platform, particularly of local content.

The company also said that the platform will also produce new and exclusive content known as GoPlay Originals, in partnership with leading Indonesian production houses such as BASE Entertainment, Kalyana Shira Films, and Wahana Kreator.

With the collaboration, GoPlay seeks to provide an avenue for local filmmakers to showcase their work and widen their audience base.

Now available for download by gojek consumers across Indonesia, GoPlay offers two plans at launch:

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The basic plan at US$6.3 per month, provides unlimited access to GoPlay’s content library, also enables users to download content to their mobile devices for offline viewing in high definition

The bundle plan at US$7 per month, which additionally provides users with GoFood delivery vouchers worth US$42

Kevin Aluwi, gojek Co-founder, commented, “Supported by Indonesia’s internet and smartphone penetration, GoPlay aims to be the bridge between millions of mobile audiences and the country’s growing entertainment industry. We hope to continue empowering homegrown talent with greater growth opportunities while creating better experiences for consumers across the country.”

Consumer enthusiasm for local content can be seen from the growing number of viewers of Indonesian films, which has increased from 36 million in 2016 to 46 million in 2018.

Edy Sulistyo, CEO of GoPlay, said, “Despite a rise in demand for local content and a growing number of mobile audiences in Indonesia, access has still been limited especially for consumers living outside of urban areas. With GoPlay, we aim to enable all Indonesian consumers to enjoy high-quality on-demand entertainment at their convenience, while providing a platform for local content producers to showcase their creative work.

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There are currently three new shows being produced as part of a larger GoPlay Originals lineup: Saiyo Sakato with Salman Aristo and Gina S. Noer as the showrunners, Tunnel by producers Shanty Harmayn and Tanya Yuson, and a local adaptation of the Gossip Girl series by director Nia Dinata.
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Photo by Alvaro Felipe on Unsplash

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