Welcome to the e27 Tea Talk, where we talk about everything startup ecosystem. And this time, OURSELVES!

At our first-ever e27 Academy program in November 2018, we gathered over 150 founders of Southeast Asia startups from 16 countries to share their experience, network and learn from each other and from other successful figures in the ecosystem. It warms our hearts to receive positive feedback from our beloved founders who also shared how e27 has always been able to create a platform for startups to engage the audience through large-scale events and effective content marketing.

With that being said, events or content marketing should not be overlooked as a means to explore more business opportunities or to engage a wider audience. Actively showcasing your brand will not only boost your exposure to potential clients but also expand your network, giving you more access to investors, partners, and communities.

Wondering why reaching out through events and content marketing is important? Here are our key takeaways.

Events:

Market Research: Our knowledge is limited. With new information every day, each of us is evolving; and so is the market. Hence, it is crucial to go out there and speak with other entrepreneurs, listen to advice from investors, and share your experience with the community. By doing so, you are conducting an important, yet sometimes underrated, market research that is vital to the blooming of new ideas and the survival of existing businesses.
Networking: Put your brand out there. Actively take part in events to showcase your idea and make friends with like-minded people who might present you with opportunities that might be hard to look for anywhere else. Remember, the connections made during an event might last throughout your entrepreneurial journey, so don’t hesitate to expand your network.
Stop, relax and sharpen your axes: Everybody is familiar with the story of the two woodcutters. The lesson learned can also be applied to your startup journey. Stop and listen to feedback, have an open mind and sharpen your knife. This way, you can be sure that whatever you are doing is constantly changing, in a positive and holistic way.

Also read: 5 ways to improve time management within your team

Content Marketing:

Save cost and time: Engaging the audience through content marketing is precise in terms of target audience and is also cost-and-time-saving. With everything available at your fingertips, content marketing ensures your message reaches the specific audience in time and with good conversion.
A click generates revenue: A click is all it takes to convert a reader to a client with the right audience and content. Simple, fast and fuss-free.
Brand appearance: Selling by not selling is a phrase that has been beaten to death in the business world. Portray your brand with the right message and soon, you will find yourself with a higher conversion rate.

Events and content marketing are not foreign concepts, but these engagement options stay relevant even with the ever-changing environment. If you have just started your journey and unsure of how and where to go from there, we’d like you to know that help is out there at e27!

Yes, at e27, we have a strong media platform which you can employ to better reach out to your audience. ECHELON Asia Summit, TOP100, and e27 Academy are examples of events where you can showcase your brand and broaden your network. Check out how awesome this year has been in the ecosystem, to ECHELON and beyond!

Scratching your head over how to go about engaging through events and content marketing? Speak to us at engage@e27.co and our best consultants will be there to assist you!

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e27 Tea Talk is the column managed by the e27 Business Development Team. We hope to see you join in on stimulating discussions and constructive feedback as we navigate through the startup journey together. 🙂

This article is jointly written by Hung Nguyen and Farah Rashidi.

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