You don’t need to possess the latest tools or equipment to make an awesome marketing video
Do you know that video marketing is fast becoming the most powerful and effective medium of advertising products and services? If you are an internet marketer or a small business owner looking for a way to give your business more exposure, you might want to start considering easy ways to make marketing videos for your business.
The advent of the internet has revolutionized the way marketing is done over the past few years. And an often underutilized but extremely powerful tool is video marketing. However, for most business owners, the thought of creating a video for their business or product is extremely frightening to contemplate, reasons given being: “I easily get nervous in front of a camera,” “I am not tech-savvy,” “I am a startup and cannot afford expensive video creation gadgets,” “Video creation tools are extremely expensive and difficult to use.”
There are many reasons why a small business must start using video marketing if they are going to compete in the weeks, months and years to come. Creating effective marketing videos for your business that will keep your clients and website visitors engaged takes a lot of time, planning and efforts, so it is understandable why many business owners shy away from it.
As with every other form of online marketing, creating effective marketing videos involves following some crucial steps in order to get the desired results. When properly scripted and produced, video marketing can literally drive hundreds or even thousands of visitors to your website every single day. Of course, this only happens when a thoughtful strategy is employed.
Therefore, you need a good plan in place in order for your marketing videos to come out with the right quality. Having an effective plan for your business video saves you time as well as minimize your frustrations. Before setting out to shoot your marketing video, you need to properly research your products, write the perfect product description and sometimes a layout for the video. While all these may sound overwhelming, there are actually easy ways to make marketing videos, especially if you are a newbie or non-techy business owner.
Here are three super simple ways to make your first marketing video:
Live-Streaming Videos
If you are not camera-shy, this is an easy and effective way to create marketing videos. Why is this so powerful? Basically, audiences are more engaged and convinced when they can assign a face to the voice talking about the benefits of a product or service. There is an immediate emotional connection with the speaker which builds a level of trust and sincerity.
Creating videos through live-streaming is quite easy and requires no expensive gadgets or software. All that may be needed is a smartphone or computer with a webcam and an internet connection.
To begin recording your video, you need to have a well-written script and mastered so that you don’t stutter over words. Once your confidence level has increased, you then log into your preferred social media app and click on the ‘record button’ and that’s it!
Although the quality of the video may not be cinema quality, that’s perfectly OK. Under most circumstances, audiences do not expect an expensive video production as long as they can connect with the presenter. Live-streaming is one easy way to make marketing videos without being the next Stephen Spielberg.
Be sure to take these steps in order to improve the quality of your live streaming videos:
- Record in a location free of possible distractions such as background noise
- Make sure your lighting is sufficient, if not you may need to make provisions for artificial lighting
- Make sure your camera is still. You can easily do this by mounting on a stand rather than holding in your hands
- Make sure your audio quality is high. Preferably, use a microphone
You have got all set up, now what? Start talking right away by:
- Introducing yourself and giving a brief description of your products or services
- Addressing questions customers ask frequently
- Encouraging your audience to ask questions
- Directing them to your website for more information
Testimonial Videos
Testimonial videos are a great way to make videos for business marketing.
So how do you get your satisfied customers to produce convincing testimonial videos for your business? Sometimes all you have to do is ASK!
Satisfied clients are sometimes eager to talk about their positive experience using your products. You can leverage this and collect samples that you can edit to easily create your marketing videos. In few cases, satisfied clients may be camera-shy, although willing to give a testimonial.
In those instances, an easy way out will be to ask them to take some pictures of themselves while making use of your products or engaging your services; then write a few positive comments which can be made into a video slideshow.
Alternatively, you can hire a freelancer to do a testimonial video based on actual reviews obtained from satisfied clients. Not sure where to get a professional to handle your testimonial video? Why not find an experienced freelancer you can work with and get amazing results.
Using freelancers to create ‘explainer videos’ for your product
This is no doubt the easiest way to get your first video up especially if you are camera-shy. Freelancers can produce high-quality professional videos that you can use for marketing your product or service. Best of all, you can have your video done for you without lifting a finger!
Working with a freelancer saves you time and efforts needed in plotting your video or even writing your script or product description. You can find plenty of freelancers who specialize in specific video-related services including script writing, voice over, animation, marketing and optimizing your video and much more. It doesn’t have to cost a fortune to get all of that done.
Looking for experienced and professional freelancers can be quite challenging because many freelancing sites offer low-quality services that do not meet professional standards. I founded a freelance video services marketplace called VideoToOrder.com where there are hundreds of fantastic freelancers ready to create, edit and give a voice to all types of marketing videos from animated whiteboard videos to spokesmen and women who can recreate client testimonial videos for your business.
Final Thoughts:
So, why is creating a marketing video the best strategy for your business? Customers have a very short attention span and will easily lose interest if you employ lengthy sales copy rather than a short 2-minute marketing video.
Also Read: Video technology development company Jocoos secures US$924K investment
When visitors land on your website through the search engines or through an affiliate link, you have only a limited time to get them engaged or else you will lose them. If instead, your video is presented immediately you have an opportunity to grab their attention and get them fully engaged right away. Furthermore, videos have the potential of driving tons of free traffic to your website, increase conversion rates and add SEO value when properly leveraged.
Creating marketing videos for your business makes the process of selling products or services to a wide range of audience easier. The potential uses of marketing videos and the results it can achieve are endless. Get started today; it’s easier than you probably imagined.
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