Struggling grocery delivery startup honestbee today announced the appointment of Varian Lim as Chief Operating Officer among other new changes in its management team.
Lim was previously honestbee’s Chief of Staff and has been with the firm since its early days in 2015. In his new role, Lim will be responsible for all of the company’s Singapore and regional day-to-day operations.
He will be executing on the company’s short and long-term vision and goals, implementing better business practices and securing the functionality of honestbee business to drive sustainable growth.
Other senior appointments include Zhen Rong Chua as VP, Regional Growth; Kenneth Forbes as VP, Habitat; YT Lim as VP, Finance; Sharon Ong as General Counsel (Interim); and Anthony Ung as VP, Corporate Strategy.
According to a press statement, the new management team will guide honestbee through its next stage of growth. These appointments are effective on 1 October 2019.
The new appointments come amidst the cash-strapped company’s efforts to spring back to life, following several key senior executive changes and shutdown/scaling down of operations in a few markets in Southeast Asia. In May this year, its Co-founder and CEO Joel Sng was fired. This was followed by temporarily suspending a part of its operations in the Philippines and then Malaysia.
As per a news report in September, honestbee owes 217 employees a total of almost US$1 million in unpaid salary.
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