Meet MeeberLite and Meeberian, two integrated apps complementing and connecting F&B business owners with its customers in Indonesia

Targeting F&B scene in Indonesia, PT Meeber Teknologi Indonesia (Meeber) launched MeeberLite and Meeberian, mobile applications that enable business automation and customer engagement for F&B business owners on July 31.

“Business automation allows F&B business owners to make sure their service is fast, accurate, and responsive. Customer engagement gives businesses insights about their customers, helping them come up with the marketing strategy using point reward and push promotion,” says Meeber CEO Rudy Hartawan.

The company began by developing a POS system back in 2015, before the development of MeeberLite and Meeberian apps. Both apps are claimed to be the answers to the much needed digital platform for F&B operation.

According to Indra Sitorus, Chief Marketing Officer of PT Meeber Teknologi Indonesia, the two apps allow businesses to have a better experience dealing with the order, payment, support system, and customer engagement.

The customer journey for the Meeber apps begin with searching and booking for restaurants. Even before they arrive at the location, customers can browse through menu and order their meals using the E-Menu and Smart Order with QR-code features.

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A similar service is being offered by Singapore-based Eatsy, which enables customers to book and edit their meals prior to arriving at the restaurant. Meeber itself claimed to be the first in Indonesia to offer such service.

The apps also have other features such as Waiter Calling, Bill Asking, and Cashless Transaction with e-wallet are able to assist customers once they have dined in the restaurant.

It also includes an Order Ready To Pick Up notification for quick service restaurants.

The Meeberian app focuses on dine-in service for customers, which currently held 85 per cent of revenue for F&B businesses.

Interestingly, the MeeberLite app is available for businesses and customers for free.

While the Meeberian app can help businesses to maximise revenue by using strong consumer insights as provided by the platforms, for customers, the main benefits of the app lie in their ability to replace membership cards. Customers can easily track and redeem reward points, leaving them with no need to carry out physical cards.

Speaking to e27, Hartawan explains his conviction that it is about time F&B business adopting digital tools to equip merchants and customers with an end-to-end process. Thus, MeeberLite and Meeberian have both provided all F&B necessary services packed into a single app.

By the end of this year, Meeber will launch a customised feedback feature that allows merchants to collect a certain type of feedback from their return customers.

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Image credit: Meeber

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