What is the blockchain? How it changes business?
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The business world is changing rapidly and introduces new trends that aim to help improve standards, create more competition, and so on. For quite some time, business has depended greatly on the internet and it comes as no wonder why new technological concepts and innovations are implemented constantly. These innovations come and go, but it seems like blockchain technology is here to stay. What is the blockchain? How it changes business? Keep reading to find out.
What is a blockchain?
A blockchain is defined as a data structure that maintains a continuously growing list of data records and transactions. To simplify, a blockchain is a public ledger of all Bitcoin transactions that have been executed. It makes it possible to share the list of records and transactions among a distributed network of computers. Blockchain utilizes cryptography to enable each participant on the network to manipulate the ledger in a safe manner without the necessity for the central authority.
The blockchain is constantly growing due to the fact that completed blocks are added it with a brand new set of recordings. The completed blocks are added to the blockchain in a chronological, linear order. Every node gets a copy of the blockchain which is automatically downloaded after joining the Bitcoin network. Node is a computer connected to the Bitcoin network using a client that has the task to validate and relay connections. The blockchain contains information about the balances and addresses straight from the genesis block.
When a block of data is recorded on the blockchain ledger, it is very difficult to remove it or make some modifications. Let’s say someone wants to add something to the data on the blockchain ledger, then all participants in the network run algorithms to evaluate and verify the proposed transaction. If most nodes agree that the transaction looks valid, then it’s approved and a new block is added to the chain.
Benefits of blockchain
The blockchain technology has numerous benefits, including the following:
- Empowered users – one of the greatest advantages of blockchain is that users are in complete control of the process, information, and all the transactions, even though the technology is controlled by artificial intelligence.
- Fast transactions – interbank transactions can last for up to a few days, especially when they’re made out of working hours. On the other hand, blockchain transactions speed up the entire process to a matter of minutes
- High-quality data – blockchain data is consistent, complete, timely, widely available, and accurate
- Honesty and fairness – as mentioned above, blockchain data is difficult to change and modify and one needs approval from all parties on the network. This minimizes chances of wrongdoings because blockchain technology is transparent and incorruptible
- Lower transactions costs – blockchain doesn’t require third-party involvement, which is why transaction fees are much lower
- No third-party intermediation – two parties are able to make an exchange without the oversight of some third-party intermediation, thus eliminating or significantly reducing counterparty risk
- Reliability and longevity – thanks to decentralized networks, blockchain doesn’t have a central point of failure and it’s able to withstand malicious attacks
- Simplicity – since all transactions are added to a single public ledger, blockchain reduces the clutter and complications associated with multiple ledgers
Also read: Can blockchain technology create another era of Asian tigers?
Blockchain and business
Blockchain technology has been around for a while. In 2008, a person or a group of people going under the name of Satoshi Nakamoto published a paper wherein they described Bitcoin and how it could be utilized to, digitally, send payments between two parties without the middleman. While some assumed that Bitcoin and blockchain technology would be forgotten just like many other fast-emerging trends, the reality is much different. In fact, blockchain technology is gradually changing the corporate world and the business we do today, one block at a time.
Until now, a centralized company was the most effective way to create a network aimed to solve a large need. Thanks to the blockchain technology, we no longer need central companies to act as the middleman. This and other business models of the future are software protocols developed, governed, and owned by the communities they support. These software protocols allow users to have a complete profile, including advanced security features and a customized avatar.
The blockchain technology doesn’t only benefit banks or big companies, but smaller businesses at the same time. If banks and other financial institutions are able to accelerate transactions and eliminate costs out of the system, that would lead to cheaper and more efficient services.
The implications of blockchain technology can spread to various industries including media or telecommunication. Let’s take a newspaper website as an example, instead of charging subscribers by month, they can charge per page or per article.
For hospitality and travel, a shared distributed ledger can simplify the settlement process. Moreover, blockchain-secured health records could make it easier for patients to share their records with healthcare providers.
Basically, blockchain can change the business we do in many ways. Below, you can see a few examples.
Financial transactions
As mentioned throughout the article, the greatest advantage of blockchain is cutting the middleman out of the picture. So, your business can greatly benefit from exchanges performed with this technology. With blockchain, there’s no need to worry about clearinghouses and currency exchanges. Plus, it allows you to complete the transaction with clients or business partners anywhere in the world, without paying huge transfer fees. In fact, the overall cost of using blockchain is almost insignificant if you compare it to exchange fees or payment processing fees.
The implications in fintech go several ways. The most basic, of course, is that the blockchain enables seamless payments between two users, no matter where they are. There are a handful of startups that are accomplishing this. For instance, CryptoPay caters to both users and businesses by providing a means to accept payments through Bitcoin, and also through a debit card that lets users spend money at millions of businesses that accept credit/debit cards.
Crowdfunding
Cryptocurrencies also open the opportunity for startups and small companies to crowdfund through Initial Coin Offerings — these are an offer for the public to buy tokens or cryptocurrencies (usually Bitcoin or Ether) at a discounted price. This gives the public a chance to earn from the discount, and the company can make significant capital from such a move.
There is a concern that an ICO is not necessarily a viable investment, especially if the company raising funds will go under shortly after a successful ICO. Beryl Chavez-Li, Founder and CEO of CapchainX, wrote on e27 previously: “There is liquidity but there is no transparency- an information gap in the token’s fundamentals, which means buyers might be buying lemons- don’t know what they’re getting into.”
The solution here is better to fund companies that have proven business models, rather than just crowdfund for the sake of raising money. “It’s a good opportunity to make an honest and transparent ICO that unlike any other based not only on the white paper but the products that already work,” says George Basiladze, Founder and CEO of CryptoPay, which is targeting to launch its ICO within the year. In addition, he says the ICO will be focused on a limited number of “partners” — “We plan to tie ICO to the Cryptopay service performance metrics. So, as much contribution and engagement each person provides, as much tokens he could get.”
Intellectual property
The implications of blockchain go beyond financial transactions. The internet makes it easier for you to share unique ideas, innovations, and creations, etc. But at the same time, it also makes it easy for other people to just steal it. Blockchain helps you prove an ownership of some intellectual property and ensures that you are adequately credited. As a result, other people won’t profit from your creativity. This has a positive impact on the business world today because it will prevent the major problem of stealing one’s intellectual property.
Cryptographic signatures
Blockchain technology allows the use of cryptographic signatures for both sending and receiving payments. It can be, also, used to manage shift changes and many other business-related transactions. Thanks to cryptographic signatures, there’s no printing, signing, and faxing papers back and forth all the time.
Contracts
The area of smart contracts is, probably, one of the most distinctive features of the blockchain. This technology helps ensure that both sides of a contract are fulfilled. Thanks to this useful element of the blockchain, you can be sure that your business dealings aren’t jeopardized.
For example, London and Singapore-based CapchainX offers companies the ability to digitalize their capitalization tables through the blockchain. This enables companies to better manage the financial and legal aspects of small company ownership. This can even be extended for use in secondary and public markets.
Promotions and coupons
You can use blockchain to keep track of promotions and coupons that you’re running. An important component of this technology is that the information can’t be duplicated and reused. With the help of blockchain, you can authenticate coupons and promo codes (if you’re concerned about them) to make sure your customers are using them. This is a great way to keep track of limited offers.
Real estate
Blockchain technology can also make it easier to manage real estate transactions. For example, Singapore-based startups Averspace and REIDAO both aim to establish property ownership as cryptographic tokens, and other aspects of reality such as listings, transfer of ownership, taxation, and even payments, can be incorporated into the distributed ledger.
Bottom line
The blockchain is the technology behind Bitcoin and it’s dubbed as the business model of the future. The technology allows all parties to send and receive payments in a matter of minutes without paying outrageous fees. Despite important benefits of blockchain in finances and business dealings, it has many other purposes such as protection of the intellectual property, and so on. With blockchain technology, the processes that used to be time-consuming and frustrating are completed fast and with maximum safety.
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