A good voice search optimization will help to achieve a better rank to your website
Technology is currently at its peak with some major changes and upgrades which has already taken place in this mesmerizing timeline.
The main reason for this is because of extreme technological changes advancements and competition in the market.
Accessing the internet is a day to day operation a mandatory one too if you own a smartphone or a PC or a laptop then, think about a single day spent without internet.
Website business is all about getting the user views. PPC is one of the effective techniques in the modern-day website business.
The more users visit on a website, the more views it will get, and it will lead to more sales.
You have to make sure that your website is attractive and informative so that more users prefer to visit your website.
Also Read: Why businesses need to start optimising content for voice search
Website owners are adapting many techniques to make the website user-friendly.
Adding voice commands is one of the latest annexes currently using widely on websites. It is a very convenient feature for the users where searching on the web becomes facile.
If you are running a website then it is next to mandatory to make it voice friendly. In this article, you will get to know how to make website voice search-friendly.
Ways to make a website totally voice search friendly
1. Phrases and keywords should be a top priority
Days are gone when people use to search by keywords and small sentences.
Results will be exact if you put long sentences and the same can be applied while giving voice commands too. In the case of voice commands, you need to look for an abrupt keyword with a proper supporting sentence.
You need to enable voice command on your website in a way that it can catch the users voice. Generally, voice command inputs are much different than actual typing phrases.
You need to make sure that the voice algorithm can catch a user’s voice command easily. People talk in a generic way and it is the same while giving voice commands too.
You need to make sure that the digital assistant can catch it properly and show the right results.
Try to implement lengthy sentences with keywords because human communication is prolonged when they speak.
Otherwise, it will be seconds for a user to switch to a different website. Proper and high voice optimization is required so that it becomes a very preferable experience to the users.
2. Analyze the audience’s questions
Before you enable the digital assistant on your website, you need to consider few things from users and audience perspective. Spend lots of time and try to research questions asked by the audience. When the audience search by voice, they tend to ask questions like “how to lose weight” etc.
Your website should be capable of collecting and catching the voice command asked in the form of a question quickly. You can dig even deeper and check the frequent questions asked by voice on multiple voice-commanding platforms and devices.
Make sure to optimize the voice digital assistant in a way to catch and understand queries in an abrupt manner.
3. Enable local search
When users type something on the web, it shows the results according to the exact location of the user.This means location-enabled searches are always useful.
Same can be applied for voice search too. If you really want to make the searches and search results user-centric then enable location-based voice search. So, when they search for a proper target, the results should be location-based.
Also Read: 2019: A hell of a year for marketers with chat and voice bots
Like if any user searches for “best burger restaurants in Orlando” via voice search, then to show proper, exact, and abrupt results, your website needs to have location enabled for each and every voice search.
4. Make it user-friendly
You need to make websites voice-friendly by making it fast, mobile-friendly, and secured (SSL certified). That means voice searches should work properly on mobile phones too. The number of smartphone user is increasing on a daily basis. It will be beneficial as well as profitable if you make voice searches optimized for mobile.
As it is a new trend, users may be in a dilemma if it is totally secured or not.
Make voice searches by taking care of security aspects. If voice commands given by users take a long time to process then high chance is, users are not going to use voice search on your website. As a result, your website will not be considered as a user-friendly.
5. Extensive library
How can one website suggest a user what he/she is looking for when the user types a portion of it? It’s because it has a rich and large library. Same can be applied in voice searches too. If your website has an extensive, rich, and large voice search dictionary then a user will get 100 per cent result every time they search for anything by voice.
Before you implement voice extension to your website, make sure to have an extended library so that no user will find a glitch or no voice searches get misspelt.
Without any doubt, it can be said that the time has come to reach to next level advancement and voice search serves just the right purpose. However, your effort may increase quite a bit at first but it is very effortless and comfortable from a user’s perspective.
You need to take care of SEOs to make it longer than the normal searches because of the characteristics of human communication.
It is expected that in 2020, almost 50 per cent of online searches will be done by voice searches. Smart speakers are becoming the daily part of 72 per cent people and the percentage of smart speaker users has increased 14 per cent in the past year.
The stat is enough to draw the big picture of how voice searches can make a website user-friendly.
A good voice search optimization will help to achieve a better rank to your website. Competition is too high in the market and pretty soon more websites will enable voice algorithm. So, your website should be ready for new technologies.
In the phase of website development, you should consider voice search technologies for your website with the proper optimization for Google voice search-friendly this can be possible through the use of technical SEO services.
If you are running a website then start making it voice search friendly and properly voice search optimized to survive the competition.
–
Editor’s note: e27 publishes relevant guest contributions from the community. Share your honest opinions and expert knowledge by submitting your content here.
Join our e27 Telegram group here, or our e27 contributor Facebook page here.
Image Credit: Jacek Dylag
The post How to make a website voice search friendly appeared first on e27.