Tools and platforms that can help you build your brand, run campaigns, analyse data, and enhance user experience

Business owners constantly face new challenges, from fighting competition to maintaining productivity.

To grow your business against all the odds, you need to streamline your core processes, be organised along with being ready to adapt to new trends and challenges.

Successful businesses are already leveraging technology to automate processes, minimise costs, and reduce human errors. 

Let’s take a look at ways in which technology can help take your business to the next level.

Also Read: How to improve your startup management

Save on IT costs

Cloud-based technologies offer a variety of computing and storage services, which is why most savvy businesses are adapting to them quickly.

Switching to cloud solutions can help you save on your IT costs. That’s because the solution providers provide IT support and backups as a part of their services.

With cloud computing and storage services, you can:

  • Easily host, store, and share unlimited amounts of data online.
  • Access your data from anywhere in the world at any time.
  • Enjoy more flexibility and ease of use.
  • Collaborate on a single document in real-time.
  • Enhance security.

Switching to the cloud can help you speed up your business processes and fight the competition better.

Increase productivity

As a business owner, you want to get things done more quickly and with less effort, right?

The right productivity apps and software can help you improve project management, streamline tasks, increase transparency, and enhance communication.

The adoption of new technologies can help you improve the overall work efficiency of your team so that you can achieve your strategic goals.

Here are some of the most popular apps businesses use to stay productive:

  • Slack
  • Trello
  • Basecamp
  • Hootsuite/Buffer
  • Toggl

These productivity apps make it easier for you to manage various projects and tasks, set due dates, and add status tags.

You can keep all project/task communications and files in one place and collaborate with other team members to get things done fast.

With so many features, these tools can save you time on managing productivity so that you can stay productive.

You can speed up your day-to-day tasks and experience seamless communication among peers, regardless of their locations and time zones.

Streamline procurement process

For businesses, it is critical to build and maintain an efficient procurement management system.

You need to streamline purchases to achieve speed, accuracy, and efficiency.

This is to ensure that you pay the best price for all of the goods and/or services that you purchase.

It can also help you reduce order delays and mistakes and save time. You can choose the best vendors for your goods and services to minimise costs.

While it can be challenging to streamline the procure-to-pay process of your business manually, there are solutions like PurchaseControl that can help.

Also Read: Project management foresees revolutionary changes with AI

Such purchase control and procurement software can help you keep tabs on goods and supplies and forecast needs based on data. 

They can help you streamline your business operations effectively :

  • Inventory management
  • Requisition management
  • Purchase order management
  • Invoice processing
  • Reordering
  • Contract management
  • Supplier management
  • Spend management

Investing in the right automation software can help you increase the efficiency of your entire procurement process.

It can help you increase your margins, minimise losses, and lower operational costs. This will eventually help your business grow fast.

Discover strengths and weaknesses

If you want to grow your business, you need to understand what’s working well for your business and what isn’t. But how can you discover that?

Technology comes to your rescue here too.

There are numerous monitoring and analytics tools that can help you identify the strengths and weaknesses of your business. Not only this, but you can also track how your competitors are performing.

Some of the popular monitoring and analytics tools that businesses use include:

  • Google Analytics
  • SEMrush
  • Kissmetrics
  • Moz
  • Mention
  • MailChimp
  • SpyFu

The right social and web monitoring and analytics tools can bring you real-time data you need to formulate effective marketing strategies.

They can help you track website visits, see where your visitors coming from, monitor brand mentions and reviews, and more.

This data can help you make informed marketing and sales decisions for your business.

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It also enables you to keep track of your campaign performance and optimise your campaigns for better results.

You can generate higher ROI from your marketing campaigns, increase revenue, and grow your business faster.

Improve customer experience

Delivering excellent customer experience is necessary if you want to retain existing customers and acquire new ones. People might like your products, but a complicated sales process or poor experience can drive them away.

You need to effectively monitor and improve customer experience across all stages of their buying journey. Customer relationship management (CRM) systems can help you with it.

Technology has raised the performance bar when it comes to what consumers expect from brands.

Most consumers expect immediate responses, personalisation, and superior buying experiences when they interact with a brand.

CRMs can help you:

  • Identify and capitalise on sales and marketing opportunities.
  • Get quick access to customer data to learn more about them.
  • Keep in touch with customers using various marketing automation tools.
  • Personalise communications to meet their demands and requirements.
  • Create a consistent experience.
  • Analyse customer feedback.
  • Provide relevant information and attentive support.
  • Quickly respond to requests.

The right tools and platforms can help you better manage customer experiences using automation and analytics. You can make the most out of your CRM software to attract new customers and build customer loyalty.

Conclusion

Technology can help you improve your business in multiple ways.

With improved efficiency, you can attract, acquire, and retain more customers. This will help you drive more sales and revenue for your business.

Do you know any other ways technology can help a business grow fast? Please share them with the community!

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Image Credit: Matthew Guay

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