In this partnership, M Cash plays the role of digital content aggregator while DAM Corp. provides the blockchain-enabled Wagon platform that the app is running through

Indonesian digital kiosks platform M Cash today announced its participation in a new partnership with minimarket chain PT Sumber Alfaria Trijaya Tbk (AMRT) and fintech company PT Digital Artha Media (DAM Corp.) in Jakarta.

The project aims to help over 50,000 offline small retailer (“warung“) under the Outlet Binaan Alfamart (OBA) programme digitise their business using the AlfaMikro Application.

Using the Alfamikro app, warung owners will be able to sell “hundreds” of digital products (from phone credits to airline tickets) and accept a variety of digital payments methods, in addition to using the app as a medium to order inventory.

In this partnership, M Cash plays the role of digital content aggregator while DAM Corp. provides the blockchain-enabled Warung Goes Online (Wagon) platform that the app is running through.

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M Cash is known as the second Indonesian startup to list on the Indonesia Stock Exchange (IDX), following O2O e-commerce platform Kioson.

The company raised US$22 million; together with Kresna Graha Investama, it has acquired MatchMove’s business unit in the country following the IPO.

It has been a notable trend among Indonesian startups lately to work together with warungs by providing platforms that help warung owners digitise their operations.

East Ventures’ Warung Pintar project has recently raised a US$4 million seed funding round.

Companies such as Kioson and Kudo also offer services that enable warung owners to serve as a channel for various e-commerce and fintech services.

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Image Credit: M Cash

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