As a realisation of the previously announced partnership, the option to book for Blue Bird taxis is now available on Go-Jek’s Go-Ride service
A partnership between Indonesian ride-hailing service Go-Jek and taxi company Blue Bird, which had been announced since mid-2016, has finally shown its result. The Go-Jek app (particularly on iOS platform) has officially been renewed with a feature that allows Go-Jek users to book for Blue Bird taxi through the Go-Ride service, which also includes the use of Go-Jek’s cashless payment service Go-Pay for payments.
Blue Bird taxis are now included as transportation options in Go-Ride
The two parties had previously stated that the partnership will involve three aspects: technology, payments system, and promotion channels. The partnership becomes a refreshing take as Blue Bird has been known to reject ride-sharing services ever since its launch in the country.
Blue Bird itself has its own booking app My Blue Bird. It has also been renewing and improvising recently, in order to compete with other online booking services.
Also Read: Developing: Go-Jek and taxi company Blue Bird to announce partnership
On a separate occasion, Blue Bird Online Operational Director Sigit Djokosoetono stated that the expansion of taxi booking channel is a business strategy that the company is currently focussing on. One of them through the partnership with Go-Jek.
The move was based on data recorded by Blue Bird, which revealed that by mid-2016 taxi booking via app has reached 30 per cent of its total incoming bookings. By opening up more online channels, there is a potential to expand the company’s consumer reach.
From the competitor’s side, Uber and Express Group announced by the end of last year that they are exploring partnerships by announcing a ride integration pilot programme and financing programme in Jakarta. Through this partnership, Express taxi drivers will be able to use UberX service to pick up bookings. Uber drivers will also have the option to finance their vehicle purchase through Express Group, without any taxi attributes or brandings, as part of Uber’s Vehicle Solutions programme.
Like Blue bird, Express already owns MyTrip as the official app to book its services. According to Express Group COO Benny Setiawan, generally Express Group’s partnership with Uber is meant to increase the utilisation of the company’s fleets, which consists of 11,000 unit of taxis across Indonesia.
Also Read: Uber explores partnership with Indonesian taxi company Express Group
The Blue Bird-Go-Jek partnership has opened a new chapter in the Indonesian land transportation industry. When industry players have shown signs of acceptance towards ojek (motorbike taxi) through digitalised services, today taxi services have begun to explore more serious partnership with on-demand service providers. The partnership is expected to breed better innovation to provide more convenient public transportation services for the society.
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The article Taksi Blue Bird Kini Bisa Dipesan Melalui Aplikasi GO-JEK was written by Randi Eka Yonida and was first published on DailySocial. English translation by e27.
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