Taslim entered Kaskus last November through a strategic investment to a startup that he has founded, ProPS

Edi Taslim and On Lee as new leaders of Kaskus

Edi Taslim, a veteran in the Indonesian digital media industry, has secured the highest leadership position at social commerce startup Kaskus, according to anonymous sources with knowledge of the matter. His appointment as CEO is aimed to support the company’s growth strategy in order to stay relevant in today’s tech industry. Taslim entered Kaskus following a strategic investment into the adtech startup that he had founded, ProPS, last November.

In a previous report, Taslim is said to have joined GDP Ventures to help develop Kaskus’ business. His personal LinkedIn page stated he has begun his new role as COO since December 2017.

Following the departure of Ken Dean Lawadinata in 2016, ad interim leadership position in Kaskus was held by On Lee, who also doubled as CTO for both the company and GDP Venture. Kaskus itself had received funding from GDP Venture in 2011.

Also Read: Indonesian social commerce platform KASKUS makes strategic investment in ProPS

Taslim was appointed with the expectation to understand the best directions for the company moving forward. As a UGC-based community platform, Kaskus is facing competition on both ends: media/social media and classified ads. In addition to its forum, Kaskus also owns a messaging platform (Kaskus Chat), payments platform (Kaspay), and digital ads platform (Kaskus Ads).

Taslim himself is not a new face in the local media industry. Prior to founding ProPS, he held the position of Digital Group Director at media mogul Kompas Gramedia Group.

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The article Edi Taslim Disebut Kini Menjadi CEO Kaskus was written by Amir Karimuddin for DailySocial. English translation and editing by e27.

The post Indonesian social commerce platform Kaskus reportedly appoints Edi Taslim as new CEO appeared first on e27.