As e-commerce continues to grow rapidly in Southeast Asia, it is critical for marketers to tweak their strategies to fit consumer trends

Malaysia

Malaysia’s e-commerce market is booming and there is no sign of letting up. By 2017, its revenue is projected to hit the billion-dollar digit. For businesses seeking to penetrate this market, it is important to understand the trends and shopping habits of the Malaysian consumer – which sometimes differ depending on the states.

Malaysia-based e-commerce portal 11street has drawn up a handy overview of the country’s e-commerce trends in 2016. These include payment preferences, goods delivery expectations, and many other critical areas marketers will need to get a handle on if they wish their business to succeed in 2017.

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