For Netflix in Singapore, viewers binge shows at a faster pace than the average global citizen at a rate of 3 days per show

While Netflix’s traditional Western offerings performed well, the integration of Asian shows was a home-run decision for Netflix amongst Singaporean viewers.

It should be noted that the data only refers to shows released between November 1, 2016 and November 1, 2017 so there is the possibility that older shows could be dominating viewing habits. That being said, the information is interesting.

Here are the takeaways (infographic at end):

Key Netflix Singapore takeaways

‘My Only Love Song’ (a Korean drama) was the “Most Devoured” show in 2017. Another Korean Drama, ‘One More Time’ found itself in the top-10 at number five.

‘Most Devoured’ refers to shows people spend two or more hours watching in a session.

In terms of shows that people watched often, but for less than two hours per session (Most Savoured), the top spot was also an Asian show. Midnight Diner: Tokyo Stories is the story of a Japanese restaurant owner and the shenanigans of his patrons (the shop is open from 12am to 7am so it attracts a unique set of customers).

Another Japanese food-related show called Samurai Gourmet came in second-place. The Japanese/American hybrid cartoon Neo Yokio was seventh and the Korean sitcom ‘The Sound of Your Heart’ was eighth in this category.

Also Read: Cloud-based practice management platform for dental clinics DentalTap forays into Vietnam

What is interesting is in the other two categories (which were based on surveys), were dominated by Western shows. In both, “What got us cheating” (shows whereby one significant other left their loved one behind) and “The shows that brought us together” (watched as a family), the entire top-10 lists were made up of Western shows.

Narcos was the most popular “cheating” show while Stranger Things was the most viewed family drama.

Other interesting habits are that the average Singapore viewer finishes a show in about three days, ahead of the global average. Also, despite being a city that embraces technology, the television is still the most popular viewing device.

In the US, Netflix is coming under fire for the following tweet many Americans view as being particularly creepy:

The Singaporean version of that tweet is the following statistic:

A member in Singapore watched Madagascar 3: Europe’s Most Wanted 194 times  in 2017

This user clearly has kids, and people with children know that they have a remarkable ability to watch the same show over and over again.

Also Read: 3 ways to to develop a socially responsible image for your brand

Here is the infographic for people who want to check out some other statistics:

—
Copyright: twindesign / 123RF Stock Photo

The post Integration of Asian shows paying off for Netflix in Singapore appeared first on e27.