Sansan Inc. (Sansan), a Japan-based cloud-based contact management solution aimed at corporations, announces its appointment of Edward Senju as Singapore’s Regional CEO.
With the appointment, Senju will be responsible for driving the growth of the start-up in Singapore and ASEAN, targeting the expansion of its Singapore headcount and regional client base.
“Following our company’s vision to go global, we’re focussed on expansion within Asia and using Singapore as a key base from which we can grow in the region,” said Senju.
“We want to replicate the growth we’ve had in Japan, in other Asian markets including Indonesia, Thailand, and Vietnam. We see huge potential among both SMEs and larger multinationals seeking to capture, track, and benefit from the millions of personal business contacts their employees have every single day,” he continued.
Sansan’s platform enables companies to scan and organise business cards into an expanding, AI-informed database. Launched in 2007, Sansan organises contacts into an online database, accessible at any time from either the web or mobile app.
Also Read: Contacts management firm Sansan nets US$26.43M to drive expansion in Southeast Asia, Japan
The company was founded by CEO Chika Terada who, while working in one of Japan’s largest firms, noticed the inefficiencies in the way his colleagues and team networked. Despite meeting hundreds of different business contacts every month, no one in his company knew who had met whom.
Before being listed on the Tokyo Stock Exchange Mothers Market, Sansan has generated over US$120 million in funding before its IPO. Sansan’s investors include Goldman Sachs, Salesforce, Nikkei, Japan Post Capital, Cyber Agent, T. Rowe Price, SBI Investment, and DCM Ventures.
Edward Senju is the Regional Chief Executive Officer at Sansan. Senju will be responsible for driving Sansan’s growth in the region, including Malaysia, Indonesia, Thailand, and Vietnam.
Senju aims to establish a business platform in Asia by strengthening the deployment of corporate business card management. He is focussed on driving strategic partnerships and service acceptance amongst corporate users and organisations.
Senju was one of Sansan’s first employees in 2009. He was on the finance team he worked on projects including the company’s seed funding round.
Also Read: Sansan raises US$16.9M round, eyes boosting Singapore presence
After two years, Sansan tasked him with putting its consumer app and professional social network, Eight, into active use. Senju managed to grow it into Japan’s market leader and brought the app into overseas markets.
With extensive time living in the United States and Mexico, Senju graduated from Chuo University (Tokyo) in 2003 and worked with global tech giant Oracle as an Account Manager, in charge of enterprise sales, before joining Sansan.
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