Panels of experts from leading tech companies in South East Asia shared their experiences with marketing technology

#GROWTH19, a conference hosted by MoEngage, was held at Grand Ballroom Kempinski, Jakarta, with a series of panel discussions and fireside chats with leading tech companies in Indonesia on how they utilise marketing technology to increase user engagement and brand awareness.

The event was the second in a series of community events organised by MoEngage throughout the year, across the globe.

MoEngage aims for #GROWTH19 to become a platform where businesses can connect and learn from each other.

In an interview with e27 at the sideline of the event, MoEngage CEO Raviteja Dodda explained that their goal in hosting such event goes beyond introducing MoEngage services to potential users.

“Instead of having only us talk about best practices, why don’t we get some of the best internet companies in the region to come and talk about things that work for them? So that other companies can learn from them, and drive better growth for their companies. The good part is that we have seen a lot of openness from all of the companies out there to take part in this,” he explained.

“The idea is to create a community with real take-aways that people can grow from … Lessons that they can start implementing tomorrow,” he added.

MoEngage builds integrated marketing solutions that enable features such as analytics, marketing automation, and personalisation in a single platform. It has made its mark by becoming the only Asia Pacific company to make it in Gartner’s Magic Quadrant list.

In the event, Dodda also took the stage to introduce the company’s product updates from MoEngage Analytics, which enables users to take actions in addition to gathering and analysing data; On-Site Messaging, which creates personalised messages for visitors as they are visiting the site; and Web Personalization, which personalises the web experience with offers visitor is interested in. 

The CEO also revealed a plan to double its team members in Jakarta, where the company’s Southeast Asia headquarter is. The region plays an important role in driving growth for MoEngage, with the majority of its clients come from.

Bridging marketing and product teams’ work

The event began with a fireside chat featuring Ayopop Founder Chiragh Kirpalani and Fave Co-Founder Chen Chow Yeoh, who shared how their companies were able to find product-market fit after experimenting for more than one year.

It also featured a panel on using analytics to improve user engagement, with speakers Iswara Gozali (Head of Product, Kredivo), Tushar Bhatia (AVP Growth, Bukalapak), Dyah Wulandari (VP Performance Marketing, Tiket), and Irwan Suryady (CTO, Ralali).

An interesting insight was shared by Gozali, who said that in its early days, Kredivo users would only use its service to buy something as affordable as phone credits. Upon investigation, the company found out that this was a way for users to test the security of their service.

At a quick networking break, there was a panel that consists of Edward Killian Suwignyo (Chief Sales and Marketing Officer at Elevenia), Subir Lohani (Chief Growth Officer at Digiasia), and Fung Fuk Lestario (Chief Product Officer at Cermati) discussed how companies can build brand loyalty in an era of unlimited choices. 

According to Suwignyo, it can be beneficial to “make yourself predictable.”

“Our customers tend to come back on particular dates each month,” he said. “It is good if they can expect promotions on these particular dates when they visit our site.”

The event also featured talks by Indonesian traveltech giant Traveloka and internet giant Tokopedia.

In her talks, Traveloka Head of Marketing Technology Aurora Marsye pointed out that a company should not treat its tech team as a support function. 

She also shared the four key learnings that Traveloka had gone through in growing their company: Embracing uncertainty, preparing for the future’s future, following up strategy with structure, and assigning marketing technology as “everybody’s responsibility.”

Intersecting the works of marketing and product team is also a theme that Tokopedia brought up. Internet Marketing Lead Jun Setiadi and Lead Product Management Prashant Mahajan shared their experience in fostering collaboration between marketing and product team. 

There are certainly challenges that the teams had to face due to the different nature of their works, but Setiadi and Mahajan revealed the solutions that they take to deal with it. One of them involved the use of data-sharing.

Missed the event but would like to catch up on the presentation? Check out this link for the presentations during the conference.

#GROWTH Jakarta will return in 2020 February. You can sign up here for updates about 2020 Growth Jakarta.

The post Leading Southeast Asian tech companies share insights on user engagement, brand loyalty at MoEngage #GROWTH19 appeared first on e27.