The acquisition aims to provide all-around financial advice for Singaporeans

DollarsAndSense.sg, a personal finance media startup based in Singapore, announced today that it has acquired fellow local financial planning startup fundMyLife.

By acquiring fundMyLife, DollarsAndSense will add the insurtech platform to its media business. DollarsAndSense stated that it also wants better insights into what consumers are looking for, such as financial planning knowledge for Singaporeans.

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During the transition, fundMyLife co-founders Jackie Tan and Wesley Goi will remain on board to aid a seamless process.

fundMyLife was founded in 2017 to provide consumers with answers to financial planning or insurance question from a curated pool of trusted financial advisors via a private Q&A platform. The approach gave users a reliable source of knowledge, privacy, and choice to opt for follow-up financial consultation.

Financial advisers who utilise the platform can access leads of potential customers and make a portfolio alongside client testimonials. It also allows these advisers to value-add for prospects who have already shown an intent to make a financial planning decision, rather than offering those who are still in the stage of deciding the need for insurance.

DollarsAndSense.sg was founded in 2012 and has remained focussed on addressing personal finance through publication in Singapore. It supports Singaporeans in making better financial decisions through bite-sized articles, infographics, videos, and tools.

Prior to the acquisition, DollarsAndSense has been working closely with fundMyLife on areas like affiliate partnerships, content marketing, and improving engagement with the financial adviser community.

“I believe the acquisition of fundMyLife this will lead to better outcomes for both consumers and financial advisors. We are committed to make this platform a success for everyone involved,” said Timothy Ho, Co-founder and Managing Editor of DollarsAndSense.

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“DollarsAndSense brings their expertise in creating original content in the personal finance space, joined with strong branding and reach. I believe fundMyLife will achieve its growth potential in the coming months as a result of this partnership,” said Jackie Tan, Co-founder of fundMyLife.
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