More than half of Pinterest users are from outside of the US, its home country

Visual discovery platform Pinterest today announced the official opening of its Singapore office.

The office is the second one that the company has opened in the Asia Pacific region, following the Tokyo office that it opened in 2013.

Focussing on servicing Southeast Asia and India markets, the office is led by Ayumi Nakajima, Country Manager, South East Asia and India, with a team of local talents.

In a press statement, Pinterest explained that the team will focus on increasing growth in the region.

It will also “support relationships with brands and publishers and make sure Pinterest offers the best-localised experience for people from different cultures throughout the region.”

“Pinterest has a growing, passionate audience across the Asia Pacific who are using Pinterest for inspiration to create a life they love,” said Nakajima.

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“There is a great opportunity for brands, publishers and creators on Pinterest to connect with these engaged users when they are considering what to do or buy next. With a team based in Singapore, we will be able to offer an even more relevant experience for our Pinners in one of our fastest-growing regions. So no matter where you are from, Pinterest is serving you ideas that feel personalised for you,” she closed.

Pinterest stated that more than half of its users come from outside of the US, and named international growth as its top priorities.

Asia Pacific is one of the fastest-growing regions for Pinterest with millions of people currently using the platform each month, a number that has increased by more than 50 per cent over the past year (June 2018
to June 2019).

People in these countries are also saving more than seven million ideas on Pinterest each day.

The Pinterest Singapore team has already been working with regional partners such as Vogue India and Miss Malini in India and MasakTV, Tastemade, and Femina Magazine in Indonesia.

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Image Credit: Pinterest

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