PlayVS, bringing esports infrastructure to high schools, picks up $15 million

PlayVS, the startup building esports infrastructure at the high school level, has today announced the close of a $15 million Series A funding round. The financing was led by New Enterprise Associates, with participation from existing investor Science, as well as CrossCut Ventures, Coatue Management, Cross Culture Ventures, the San Francisco 49ers, Nas, Dollar Shave Club founder Michael Dubin, Twitch cofounder Kevin Lin, and others.

PlayVS first publicly launched out of the LA-based Science startup studio in April. The company partnered with the NFHS, the equivalent of the NCAA for high school-level sports, to build out leagues, rules and more around high school esports.

Most high school sports are governed by the NFHS, which writes the rules, hires referees, schedules seasons and determines the format of playoffs and state championships. That same infrastructure might carry over from one high school sport to another, but esports represents a new challenge for the NFHS.

PlayVS brings to market a platform that schedules games, helps schools hold tryouts and form teams, and pulls in stats real-time from games thanks to partnerships with game publishers.

In October, PlayVS will launch its inaugural season, bringing organized esports to more than 18 states and approximately 5 million students across 5,000 high schools.

As esports continue to grow, colleges and professional organizations have already started investing in scholarship programs and pro teams respectively. But whereas other high-level teams look at high school athletes for recruiting, the same infrastructure has not yet been put into place for esports.

PlayVS wants to change that. The new round of funding will go towards expanding the product and the team to eventually put PlayVS in every high school across the country. The company has yet to announce which schools will participate and which games will be available during the first season, but PlayVS has confirmed that the games will be PC-based and will come from the Multiplayer Online Battle Arena, Fighting and Sports genres.