Pomona also offers cashback options for purchases, allowing customers to receive money back on promotional goods by uploading a proof of purchase photo into its app

Pomona, an Indonesia-based omnichannel marketing and sales-tech startup, announced today it has completed a US$3 million in “Series A-2” funding round led by Vynn Capital. Joining the round are Ventech China and Amand Ventures, as well as existing investors Stellar Kapital and Central Capital Ventura.

Pomona has stated that it will use the funding to introduce new services, accelerate product development, and hire new staff. New products will include tools for companies to improve supplier and retailer relationship management and improve business transparency.

Pomona was co-founded in May 2016 by Benz Budiman (CEO) and Ari Suwendi (CTO) with a focus on providing digital marketing and sales services for global consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) industry. In doing so, Pomona leverages consumer cashback options to facilitate brand-consumer engagement and promote sales conversion. The cashback options for purchases allow customers to receive money back on qualified and promotional goods by uploading a proof of purchase photo into its app.

Also Read: Shopping rewards app Pomona raises seed funding, aims to accelerate product growth

This cashback mechanism is meant to incentivise consumers to engage with brands, allowing companies to understand local customer behaviour and improve products and marketing efforts in line with customer feedback through the Pomona dashboard.

For brands, Pomona also offers a suite of analytical tools designed to promote consumer engagement, improve offline sales conversion, and measure the effectiveness of marketing and advertising campaigns. The startup also develops white-label solutions for brands, allowing them to directly offer membership reward programmes to consumers through a self-branded app powered by Pomona.

The company generates revenue through subscription-based analytics and commission from receipts verified.

“As most consumer interactions with brands occur in the offline space, brands have found it particularly difficult to measure the effectiveness of outreach and engagement in new and emerging markets such as Indonesia. By offering cash back and other rebate incentives to consumers, we’re able to encourage consumers to engage with brands, while providing tangible financial benefits to cost-conscious consumers,” said Budiman.

Also Read: Indonesia’s Pomona raises Series A, pivots into FMCG-focussed adtech service

Pomona is currently available throughout Indonesia, including in the rural areas, where consumers are more cost-conscious. The company plans to gradually roll out its business operations regionally.

Prior to this round, Pomona has received investments from Stellar Kapital, Pegasus Capital, Ever.Haus and Central Capital Ventura, among others.

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