Weeloy plans to use the newly-raised capital to fund R&D and marketing efforts as well as accelerate expansion into new markets

Singapore-based startup Weeloy has raised S$5 million (US$3.6 million) from   FirstFloor Capital, a Malaysian VC that focusses on early stage startups.

It will use the newly-raised capital to accelerate product development and launch aggressive marketing efforts. Weeloy also aims to expand into new regional markets such as Malaysia and Indonesia.

Launched by CEO and founder Soraya Kefs, Weeloy is a technology & marketing solutions company that focusses on the F&B industry.

It offers a full stack white label solution that includes a B2B back office suite of SaaS products; a B2C platform with social media tools; and agency and marketing solutions, including a social media advertising managed service offering.

These tools allow restaurant owners to streamline the management of table reservations, loyalty programmes, customer data and other operations, cutting out admin redundancies.

“The key to success for any business in the Information Age is managing and utilising data. Our platform is the only technology in this space today that provides restaurants with the tools to efficiently manage all of the data flowing in and out of the business, enable them to operate more efficiently,” said Kefs, in an official press statement.

Currently, Weeloy claims to have partnered with hundreds of restaurants throughout Singapore, Bangkok, Phuket and Hong Kong.

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Image Credit: Weeloy

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